Blog

MINI BLOG: OOO ACTIVATED - Home or Away

Posted on July 21 2023

Wrapping up some projects before you switch your inbox settings to OOO? Whether it’s a staycation, vacation or - as we’ll discuss later - a mini break during the day, below we share some ideas on getting the most of your OWN time. Planning for rest If you are...

#ILULOVES Books for Summer

Posted on July 14 2023

It’s been a little while since we did a roundup of books we’ve loved lately. Below you’ll find some recommendations for your summer reading list. -- Manifest + Dive Deeper by Roxie Nafousi Arguably one of the most insta-aesthetic viral sensations, as seen in the hands of the likes...

A Deep Dive Into Vests

Posted on July 07 2023

We've covered crops and shorts, the finishing touch to your #workoutwardrobe is the humble but mighty vest or tank. Allowing fluid movement, offering support and coverage where it's needed and ticking the boxes of feminine, flattering, and functional, here we cover some of the most-loved. Our trusty Motivate Me Vest...

How To: Festival Style

Posted on June 30 2023

Festival season is well underway and we've got a few ideas for how to shop, pack and style your summer of fun in the sun! The most versatile and hardest working in our collection - The Supermodern Mesh Top. Wear it off the shoulder(s), low back, scoop front. A super-light...

Solar-powered Running

Posted on June 23 2023

We’ve had the Summer Solstice, so it’s official - solar-powered running is here. If you are new or returning to running, this season welcomes you with bright early mornings, more daylight hours and the welcome Vitamin D. Perhaps inspired by the idea of running to start your day before...

HOW TO: Styling Crops & Tops

Posted on June 16 2023

‘I can’t wear that’, ‘I’m too old for crops!’ ‘I need a tan first!’. All things we hear ladies say about the humble crop, which many feel they just can’t embrace. We are here to explain why choosing the perfect crop or the perfect layer transforms your look and can...

MINI: #ILUSHARES why we do what we do

Posted on June 09 2023

We make beautiful activewear that lasts, includes adaptive needs and ultimately aims to be: 💫 Flattering 💫 Feminine 💫 Functional We are slow fashion. We source and produce responsibly in Portugal with low carbon footprint at the forefront of our decisions. We design for women that value movement and who...

WEARING THE DAMN SHORTS.

Posted on June 02 2023

Inspired by our long-time friend and ambassador, Angie Haviland-Wyer aka @angie_hw_pt_ we invite you to WEAR THE DAMN SHORTS. Not tomorrow. Not when you’ve got more of a tan. Not when you’ve toned ‘X’ amount. You deserve to feel your best summer self, regardless of any aesthetic....

MINI - Power Hour Revisited

Posted on May 26 2023

Have you enjoyed waking up to (mostly) blue skies? Inspired to harness your power hour and begin the day with whatever sets your soul alight? We previously touched upon the concept of the Power Hour, the book and podcast with the same name, by Adrienne Herbert aka @adrienne_ldn , that...

So who #LOVESILU ?

Posted on May 19 2023

We thought we’d share a few words that our community has to say about ILU, as we take all feedback on board and strive to produce at the highest quality with the lowest of compromise. Getting opinions, advice and such glowing quotes makes our hearts soar, so take it from our...

SHORTS. ARE. HERE.

Posted on May 12 2023

We’ve been busy designing, testing and colour-picking for our latest additions to the collection. Based on the best-selling and much-loved Dream Spin Leggings, we bring you SHORTS! We wanted to develop the very best first pair of shorts in the collection, alongside a twin Adaptive version that makes...

#ILULOVES Podcasts

Posted on May 05 2023

It’s been a minute since we wrote a round-up of what we are listening to, inspired by and coming back to each week in the podcast world. One of our favourite ways to consume the latest conversations, topics and trends in the wellbeing space, here we give just a few...

ILU ON SET

Posted on April 26 2023

You may have seen some behind the scenes content over on Instagram from our recent London shoot. Here we dive into what makes a successful shoot, from planning to ‘that’s a wrap!’. Aligning diaries and finding the ‘magic day’ that works for all takes attention to detail, understanding and sleuthing...

ILU LOVES : London Marathon 2023

Posted on April 21 2023

The London Marathon evokes such a warm glow of emotions in spectators every single year. The 40,000(ish) runners, walkers, mascots and volunteers come together to create a spectacle that represents togetherness, achievement, endurance and really (really) hard work. Why are we so drawn in by seeing the crowds move...

ILU LOVES - More sport for girls!

Posted on April 14 2023

An incredible decision from the UK Government, announced on International Women’s Day 2023, shows a remarkable and long-awaited change of perspective on engaging women and young girls into sport. Following the inspiring summer of the women’s Euro’s - in which the Lionesses were victorious - an emphatic need for using...

Living the Dream (Spin Leggings) Life

Posted on April 05 2023

You’re seeing the buzz for Spring races. You’re motivated to move, get your trainers on, try that early morning class that’s always nagging away at you to try. It’s Spring, the biting cold is (hopefully) behind us and the sun is well and truly *incoming*. To pair with this enthusiasm...

Inhale Spring - reset, recycle, refresh

Posted on March 26 2023

Spring brings growth, possibility, an opportunity to shed (a few) winter layers and open up to start a new season. It can be a time of renewal personally, professionally and in our lifestyles. Decluttering and making space for a new phase can be so refreshing and much-needed. We encourage a...

ILU's International Day of Happiness

Posted on March 20 2023

Today is International Day of Happiness, with this year’s theme being Be Mindful, Be Grateful, Be Kind. We wanted to respond to this inspiring campaign in our own words and to express how we at ILU Fitwear approach this day and all it stands for. Be Mindful We take...

MINIS: Embracing the Sunrise (Leggings)

Posted on March 12 2023

Can you feel lighter mornings impacting your get-up-and-go? Catching the sunrise, extending out the day in this expansive transition to Spring. An exhale. A full inhale. With an intention to dedicate those early hours to your precious self, we are edging towards brighter mornings and all the energy...

International Women's Day 2023

Posted on March 08 2023

Looking to the power of female founder-ship, are we influenced, empowered and encouraged by founders like Gwyneth Paltrow of Goop, Kourtney Kardashian Barker of Poosh and Cosmoss by Kate Moss? It’s no question that such powerhouse women have highlighted the importance of selfcare, a focus on wellbeing, whilst selling...

You've booked the race, now what?

Posted on February 24 2023

Spring events are right around the corner, with running, triathlons and open water events filling up fast, there is nothing more motivating than a date to work to. Whether you are wanting to push yourself physically, explore a different form of exercise, improve your health and wellbeing or simply like...

ILU ASKS: Virtual vs IRL outfit effort?

Posted on February 17 2023

If lockdown brought us anything, it brought a perhaps not new-age but instead needs-must approach to working out. With gyms and studios all closed for well over a year, many took to their lounges, spare rooms, gardens and terraces to either begin or continue their fitness journey. By reimagining areas...

HOW: Mindful movement when on your travels

Posted on February 10 2023

We’re huge advocates for moving whilst travelling, exploring the world and changing your scenery. So an intuitive, purposeful and mindful way of spending spare time could be the perfect opportunity to ground and centre. When our surroundings change, our tick-list of feel-good activities doesn’t have to. Routine anchors us, tap...

Time To Talk Day 2023

Posted on February 02 2023

How many times do you answer ‘How are you?’ honestly or ask it with the curiosity to know the honest answer? This year’s #timetotalkday is a powerful and inspiring reminder to check in on those you love or perhaps work with. A question asked is an opportunity to strengthen bonds,...

Ask Angie - how to get a 'fresh start' on YOUR terms

Posted on January 27 2023

We ask Angie, PT and Founder of StudioBelle Fitness in Warminster, how to get the illusive fresh start, but on YOUR terms. Q: I want to get on the January hype, am I too late? Absolutely not! I often find lots of customers vow to get on the fitness train...

MINIS: Flow through the seasons

Posted on January 20 2023

Looking for an outfit to flow through the seasons? Give yourself a boost of confidence in our flatters-all Go With The Flow Set. Available in Olive Green and Classic Black (you can even mix and match) this set delivers fun, flare and femininity. Easy to put on with their open...

If January is tough (so are you)

Posted on January 13 2023

Listen, you’re half way through arguably the toughest and loudest month of the year. January is often where scarcity and uncertainty rule the roost, after an indulgent Christmas it’s so common to have a critical view of our habits and lifestyle, bodies and self image. If you’re struggling with that...

Minis: Discover small

Posted on January 06 2023

Following on from the success and awareness of COLOUR Friday, pioneered by Holly+Co as an alternative to Black Friday, this encouraged many to shop small for their loved ones at Christmas and beyond. Perhaps you were gifted or purchased an item from a small business you found with a little searching...

What NOT to give up in January 2023

Posted on December 30 2022

It’s a noisy time of year, and we aren’t talking about countless parties, fireworks and champagne corks. It’s a time we are also bombarded with messages to change ourselves, shrink ourselves, give things up and start a brand new reigime in the name of diet culture. We set resolutions, we...

Our 2023 Vision Board

Posted on December 21 2022

This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to the activewear market, and we launched 3 products that are just that. Whilst staying true to our core brand values of feminine,...

LAUNCH - Adaptive Dream Spin Leggings

Posted on December 14 2022

Over the past 2 years, we have been designing, testing and listening to feedback as we developed our best-selling Dream Spin Leggings. The much-loved favourites have become a staple in many of our ambassadors’ and customers’ workout wardrobes, due to their flattering and functional fit, as well as the longevity...

ILU LOVES COLOUR FRIDAY

Posted on November 25 2022

After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your hard-earned money, how much better does that feel? Knowing you are supporting #campaginshopindependent and all small businesses has a feel-good factor, is kinder to our planet and prompts the...

MINIS Counter the Countdown Chaos

Posted on November 13 2022

You know it’s happening when the John Lewis Christmas ad plays in the ad break of your favourite period drama. The countdown is well and truly on. Questions bubble about where you’ll be for Christmas, who’s seeing who, who’s buying what, and amongst this all an impending doom about not...

Harness the power of the early morning

Posted on November 04 2022

The mornings are shrouded in darkness, the temperature has dropped just a little and it can seem a lot more appealing to hit snooze and stay in bed until the last possible moment. But what if you have goals you keep talking about, challenges you want to complete, or simply...

National Stress Awareness Day 2022

Posted on November 02 2022

A regular feature of everyday conversation, a term used to describe many of our states of being, ‘stress’ gets a lot of air time. Many of us can’t avoid it altogether, so why not explore our response to it? Stress takes many forms, from physical and emotional exhaustion, to...

MINIS - Layers, layers, layers

Posted on October 21 2022

Sweater weather is finally here. Dashing in and out of pockets of rain, bracing the blustery weather that isn’t quite coat-worthy. This is when layering becomes your best friend, and we have some solutions that can take you from savasana to coffee, class to errands and travels far and wide....

Inspired to move?

Posted on October 07 2022

Autumn in the UK feels like a transformational season. Our physical world changes around us, our summer of solar-powered fun powers us into a new phase, perhaps professionally, domestically or in our training. If you, like us, were inspired by the recent London Marathon, the exhausted-yet-exhilarated faces of runners,...

MINIS - Events, events, events!

Posted on September 30 2022

We’ve loved getting back to events in 2022, after a 2 year hiatus, meeting new and returning customers has been a total joy for us. To rise early and be on-site, showcasing our collection to different communities is so exciting to us. Being an online retailer, we savour each in-person...

Greenwashing - our thoughts, mission, and how to spot it

Posted on September 21 2022

If you participate or spectate on social media, particularly fashion focussed, you will of seen a huge conversation recently around Greenwashing concerning retail giants, Boohoo and Pretty Little Thing. At the forefront of the latest attempt to gain environmental credibility, Boohoo partnered with Kourtney Kardashian Barker in its latest ‘sustainable’...

September is the new January

Posted on September 02 2022

You may of heard it said that September is the new January. A time of change both in the weather, diaries and holiday plans (whether you live by the school terms or not!). We all feel a shift at this time of year, as we begin the final quarter of...

Guest - Taryn Williams - Skin tips for transitioning your skincare from summer to autumn…

Posted on August 24 2022

As the days get shorter and the weather turns colder there are a few changes that you can make to your skincare regime to protect your skin and hold on to that summer glow that we all love.Some rules always apply:1. Stay hydrated2. Wear SPFThe good news is that warm...

MINIS: behind the scenes on our latest shoot

Posted on August 21 2022

Why We wanted to capture our latest collection, as well as best-sellers in a new light. We knew we wanted a light and bright ‘warehouse’ type space, and that we knew just what we wanted to achieve with the 4 precious hours we had. Who Wonderful @ste_marques brought so...

ILU on the move!

Posted on August 14 2022

I took some of my ILU favourites on the move last weekend, to a stunning UKation (UK vacation) in Dorchester, Dorset. To pack for a camping trip, it was the perfect opportunity to see how the pieces work against the elements, with sun on the forecast, I couldn’t wait to...

Meet our founder, Mary!

Posted on August 08 2022

It’s been a minute since we caught up with our wonderful founder, Mary Moran. A lot has been happening at ILU Fitwear lately - an exciting pivot, events gone by and on the horizon, plus shoots galore! Mary is the life and soul of this brand, so we thought we’d...

MINIS: Creating your summer morning routine

Posted on July 31 2022

Use the extra light in the mornings to inspire a ritual of self-care, whilst the world (or the little ones) are still asleep. Take more than a moment for yourself, consciously set aside time before you need to Do All The Things, prioritising honouring what it is you need. ...

Microdosing - does it all add up?

Posted on July 24 2022

Adopting a healthy lifestyle can seem overwhelming initially, overhauling lifelong habits or pitfalls that seem tough to kick. Or we may be put off at the cost of time investment, money and resources that we could choose to funnel elsewhere. Our advice: healthy choices and changes may seem hard, but...

MINIS - Keeping active in the heat

Posted on July 17 2022

Heat scuppering your workouts? Finding yourself dodging the high temperatures like we used to dodge the rain showers? Keeping active throughout the summer might take a little more planning, so here’s some handy tips on how to keep moving, embrace the season and get closer to your fitness goals. ...

The reviews are in! Ft. Paralympian, Hannah Dines

Posted on July 10 2022

As we continue our pivot into the Inclusively Adaptive space, we are seeking guidance, real-life wish lists and solutions that will make our brand more accessible, without compromising on our core values. Our activewear is designed to be functional, flattering and feminine, so, how to bring that into the adaptive...

Our guide to Wellness Festivals in the UK this Summer

Posted on July 03 2022

The Great British Summer of Wellness Festivals stretches out ahead of us, so here’s a run down of our pick of the bunch, as well as tips from our ambassadors about their outfit plans and must-sees. There are new Wellness Festivals popping up all over the country, featuring leading practitioners,...

#inILU explained

Posted on June 26 2022

If you’ve followed us on Instagram and Facebook, you may have seen our ambassadors posting #inILU so we wanted to dive into how this hashtag came about, what we hope to achieve with it and how it forms part of our identity online. We want you to feel part...

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Recent Posts

MINI BLOG: OOO ACTIVATED - Home or Away

#ILULOVES Books for Summer

A Deep Dive Into Vests

How To: Festival Style

Solar-powered Running

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