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Psst.. It's race season

Posted on April 15 2025

The Spring Marathon season is well and truly underway. It’s all over your social feeds, all your runner friends can nervously talk about as they anticipate their upcoming challenge. Perhaps you’re counting down the day to your own marathon experience. Here’s a little useful checklist from one runner to another....

Sunrise by name and nature

Posted on April 01 2025

Are you the kind of person that dresses for dopamine and motivation? Us too. We made our Sunrise Leggings to replicate the tones of the rising sun, constructed seamlessly for comfort and the soft silhouette that early morning sun gives you. Perhaps you like to move first thing, perhaps you...

Flowing through seasons

Posted on March 11 2025

Now we're being teased with sunny days and longer daylight hours, we all want longevity, versatility, and endless opportunities for styling. Enter: our award-winning Go With The Flow Collection in the same seamless signature style to see you through every season change. As we emerge out of a bracing Winter...

3 Ways to show Yourself love

Posted on February 18 2025

January is done, phew. Valentine’s/Galentine’s has passed, aww. How about for the rest of this month of love, sending some your own way? Embracing yourself with the same kindness you radiate on the daily and bringing self-awareness into every routine could make all the difference to your outlook, self-esteem...

Styling the chic mid-winter

Posted on February 05 2025

Shopping a whole aesthetic is the new way to fill your life with the colours, textures and shapes that bring your soul joy. We’ve rounded up our best-sellers and curated collections, below you’ll find our top picks from each category to see you through the chic mid-winter and beyond. ...

ILU is ALSO Adaptive

Posted on January 28 2025

With fast fashion brands turning their attention to the Adaptive market, such as Primark’s latest launch, we wanted to add our thoughts as a fellow Adaptive Friendly brand that cares for this underserved community. It’s amazing to see the tide change, the spotlight on a community previously alienated by...

ADD don't Subtract

Posted on January 07 2025

January doesn’t have to be all deprivation, challenges, lofty goals and beating yourself up for all of the above. It can be a noisy time in the fitness/wellbeing space, your favourite influencers and brands might be selling a brand new you, with their products, their lifestyle #inspo and #morningroutine...

Vision boarding - Revisited

Posted on December 20 2024

2024 is coming to an end, and at this time of year, we love to reflect, celebrate and look ahead. This year, we expanded our Adaptive design offering to include the cancer community, one that we hope to immerse ourselves in further in 2025. After months of designing, testing...

Cosy reads & listens

Posted on December 13 2024

Cosy season = cosy activities = reading and listening more. Here’s our favourite Winter picks (so far!) Burnout: The secret to solving the stress cycle - by Emily Nagoski The perfect read at the end of a busy year. If you’re looking for a sign to navigate...

Gift them WELL

Posted on December 06 2024

It is a tragedy that most of us will have come into contact with cancer, ourselves or a close loved one. When words are impossible, thoughtful gifting can be just what’s needed to show your support. Envelope them in your love and gift them The Starlight Sweat, a practical,...

Go SMALL

Posted on November 26 2024

It’s that time. Marked down prices wherever you look, dopamine frenzies over savings and getting-in-early before Christmas shopping season is fully underway for many. And whilst it’s a noisy time to be shouting about small businesses, it’s essential to shine a light on the small business community that pours...

Why we support COLOUR Friday

Posted on November 15 2024

In the days/weeks leading to Black Friday, it can feel very loud in your inbox, your social feed, your podcast ad breaks, even amongst your friends. A time for bargains, steals, savings, but how about showing your small business favourites your support instead? We always support Holly Tucker...

Moving through Autumn

Posted on November 08 2024

Are you feeling right at home in Autumn? Loving layering, cosying up in the evenings and enjoying the colours changing around you? Us too. It’s a season to embrace change, to lean into the power of letting go, making space for nourishment and fresh starts. As we...

A Light on Lulu

Posted on October 30 2024

We invited Lulu, a cancer survivor and THRIVER of NET Pancreatic Cancer, to the blog and to our shoot of our Starlight Sweats, to model for us and to share her story. Lulu was diagnosed aged 33 with advanced-stage cancer. What seemed like IBS (typical for women of...

Your Autumn Edit

Posted on October 18 2024

Autumn in the UK is predictably unpredictable, making styling for both practicality AND personality a bit of a challenge. You want to be ready for anything, but you don’t want to overheat. You want to express your style identity without covering it all up with your big Winter coat. So...

Why chemo-friendly?

Posted on October 11 2024

Anywhere you look on social media - right now - you’ll find ambassadors, brands and charities making noise about Breast Cancer Awareness Month. Spreading the word about how to check yourself regularly, and support with a diagnosis at any stage, both emotional and physical, as the statistic sits at...

Climb into cosy

Posted on September 27 2024

If the first thing you do when you get home from *literally* anything is getting into your comfies, you’re in the right place. Our Layers category is filled with gorgeous, sumptuous and cocooning pieces that are “hygge” (Danish for cosy) by name and by nature. The Hygge Cardi is...

Approaching an Equinox

Posted on September 20 2024

How do you approach an Equinox? Does it pass you by without much thought or do you lean into the seasons changing around you? For some, an opportunity to shed what no longer serves you and to layer on the things that do. Arguably the best season for styling...

Say Hello to The Starlight Sweat

Posted on September 10 2024

Medical treatment doesn’t need medical clothes. ILU’s Adaptive Friendly range now offers a design solution for women undergoing intensive treatment, we proudly present The Starlight Sweat. Just in time for Autumn - when we are pulled in the direction of cosy layers - this luxe and practical sweat is our latest drop,...

Changing season? Let's Flow

Posted on September 03 2024

Back to routine. Back to school/uni. Back to the office. An abrupt landing, or a welcome and much-needed grounding after the highs of Summer? With nature going through its own transition, our wardrobe shifts and changes with it. The layering, the planning for the unexpected (for the UK, IYKYK)...

Summer Reset - A view from the sky

Posted on August 30 2024

Whether you're up 30,000 feet, or at home but officially OOO, getting in the headspace for a Summer reset is essential before it runs/flies/swims away from you. At the start of this month, we had some advice for you on identifying your tool kit, checking in with your...

We WON!

Posted on August 23 2024

ILU Fitwear’s pivot to become Inclusively Adaptive – making the pledge to design for the Adaptive community – offers designs that are innately easier to get on/off without compromising style and function. Committed to testing, designing, and producing to the highest ethical standards, this proudly Slow Fashion brand stands...

Slow Fashion Shot FAST

Posted on August 16 2024

When diaries line up and you can have your dream location, dream photographer, AND wonderful models available to shoot your latest product development? Dream scenario. We didn’t have long in the space, so having a lot of plans in place and a timeline was essential. Top tip: you’ll always...

Summer State of Mind

Posted on August 08 2024

Selfcare. Down regulation. Parasympathetic weekends. All much discussed, shared and spotlit on TikTok, but what does a real Summer Reset look like? How to take care in the most out-and-about season, how to stay grounded while you travel, and how to take stock of your values, goals and habits?...

Your Summer Fitness Reset - with PT Eliza Flynn

Posted on August 02 2024

August is all about a reset of mind, body and goals. Perhaps you had goals before the Summer started and now need a refresh, or perhaps you're new to fitness and want some guidance to get started. Here we invited ILU ambassador and PT, Eliza Flynn aka @thewarriormethod and...

Unexpected Heroes for your Summer Wardrobe

Posted on July 23 2024

Dresses are dug out of the wardrobe, the season for floaty skirts is here and we have a suggestion to make your perfect summer look that *little* bit more comfortable. The unsung hero of Wearing The Summer Dresses? The Dream Spin Shorts to sit discreetly underneath. High waisted, flattering thigh...

Picnic Spots, ILU Picks & Small Business Faves

Posted on July 16 2024

Believe it or not, it is *actually* summertime (looking up to the sky may fool you), so we’ve got some ideas for your Cool Girl Summer days, in the hopes you’ll feel ready to spring into Summer-mode when the sun makes an appearance. Our favourite spots, ILU picks,...

It's a Cool Girl Summer

Posted on July 09 2024

July is all about the Cool Girl Summer. Think dopamine dressing for ultimate chill, mindful nights > big nights out, and workout dates aplenty. There’s been a huge shift in the way people want to spend their time together, how they connect and build friendships, relationships and...

The Only Set You'll Need This Summer

Posted on June 28 2024

Festival season is well and truly upon us, grab your set, your SPF - La Roche Posay Athelios Stick (thank us later) and your sunnies and your ready to soak up the music, vibes and, god willing, sunshine! Whether it’s a fitness festival, music festival or flower show, we...

The Strawberry Moon Ritual - Your Start to Summer

Posted on June 21 2024

We had the Summer Solstice yesterday (20th) and today (21st June) holds the first full moon of the summer, otherwise known as the Strawberry Moon. So why should you care and how to use it to your advantage? Many who take notice of the moon, to cycles of...

MINIS: 3 Ways to Love Your Body Right Now

Posted on June 14 2024

So you’ve learned that you’re a beach person not just a beach body, and you’ve got the summer reads to inspire a summer of self love. Our theme this month is all about body confidence, and this week we have a short and simple list of suggestions to ponder...

Our Favourite Reads for Summer

Posted on June 07 2024

If browsing bookshelves, reading reviews and getting book recommendations from friends is your *thing* then you’re in the right place. Consider this your shopping list for Summer-holiday-worthy reads. The Four Ways to Wellbeing by Nicola Elliot Dive into the pillars that NEOM (if you don’t know, we...

You're a beach person, not just a beach body

Posted on June 01 2024

Our focus in June is Body Confidence, and as the temperature climbs and the summer plans draw closer, the pressure to be ‘ready’ feels very real. Am I ready to be seen? To perhaps wear less/show more in swimsuits and shorts? We like to remember at this time...

If you're new here, hello!

Posted on May 23 2024

We’ve had lots of hits on our blog from all over the world and we wanted to reintroduce ourselves properly, so if you’re new here... Hello! We are ILU Fitwear, led by fab Founder and Creative Director, Mary, the total powerhouse behind running ILU Fitwear, building its loving community,...

Countdown to Summer - Shorts Edition

Posted on May 17 2024

When we say shorts, what comes to mind? Are you dying to break out of your full length leggings, desperate to start the Summer 2024 Tanned Legs Project? Or do you think something along the lines of ‘no way, I’m just not a shorts girl’. Consider this your...

The Long Weekend Edit - What's in your bag?

Posted on May 10 2024

The month of long weekends is here. Whether you’re mentally preparing your packing list for a getaway or want to treat yourself to something to enjoy the bank holidays wearing, here are some of our long weekend essentials. TO TRAVEL Our Travel Cosy Set is exactly how it...

MAY - The Month Of The Getaways (Stay-cays and Catching Up Too)

Posted on May 03 2024

It’s the month you’ve been waiting for. Not only is the sun more of a resident than an occasional guest, it’s also the month that we have not one, but two glorious Bank Holiday weekends to enjoy. So what to do with these two extra Mondays? If you’re...

Styling April Showers

Posted on April 25 2024

You know the drill - if you’re from the UK - so April is anything-goes where weather is concerned. April showers are tricky to style for, but we’ve got some ideas to solve this once and for all! When you’re unsure of how many layers you might need,...

3 Green Flags to Look Out for When Shopping 'Green'

Posted on April 19 2024

What makes a purchase even more satisfying is knowing the brand you choose has integrity and honesty when it comes to how they make, ship and deliver to your doorstep. But how to find those brands in a sea of marketing claims with little substance? Earth Day is around the corner...

Running edit - Good kit that goes the distance

Posted on April 12 2024

It’s everywhere. In publications, blogs, on Instagram and TikTok, running and running races, in particular, are a hot topic, and we know exactly why! After a pandemic, the feeling of togetherness that a race brings isn’t just a nice-to-have, it’s essential to motivate and to bring communities together, celebrating...

Wander and Wonder - Our picks

Posted on April 05 2024

The clocks have gifted us another hour of sunlight, which is doing its best to be as present as possible despite the moody clouds we’ve also seen lately (Hello, April showers). What to do with all this extra daylight? Wander and wonder, explore your neighbourhood and embrace the great...

Inclusively Adaptive - Explained

Posted on March 28 2024

This past month, we’ve taken a look at Inclusivity and how it applies to our world, our community both online and IRL. Each week we have taken a deeper dive into different industries and we’ve heard from our guest contributors about their lived experience. So far, Yoga, Fitness Foundership,...

Inclusivity in Fitness Foundership - with Angie Bell

Posted on March 22 2024

There are some women who, with their drive and qualities, make sense as a motivator, coach and all-round supporter of Inclusivity in women's fitness. Angie Bell is one of them. Here we chat to Angie, who founded StudioBelle, her very own fitness studio in Warminster, about the work that goes...

Inclusivity in Sport

Posted on March 15 2024

The theme for the whole of March is inspired by International Women’s Day theme - Inspire Inclusivity. Last week we took a dive into the yoga industry and its efforts to include and empower women of all body shapes, backgrounds and abilities. This week, we look at inclusivity...

Inclusivity in Yoga - with Donna Noble @curvesomeyoga

Posted on March 08 2024

It’s International Women’s Day, and we could think of no one better to talk about all things that Inspire Inclusion than with Donna Noble. She is a Yoga Teacher and Founder of @curvesomeyoga a body positive yoga brand that spans community to retreats, all with the aim of encouraging a...

March is for Inclusivity

Posted on March 01 2024

It’s March, our theme aligns with the theme of International Women’s Day - Inspire Inclusion. We are right behind this campaign, as our pivot back in 2022 to becoming a brand that includes adaptive needs in its collection. We pledged to design activewear that is easier to get on/off, and...

MEET THE ILU TEAM

Posted on February 23 2024

We are the team behind ILU Fitwear, and here's a little more about us. Mary, our Founder and Creative Director, Naomi our Marketing Manager, and Isabel, our Production Manager. Hi Mary, what’s your favourite coffee order? MM: Oat flat white. Got to be good coffee, I am a...

Are you in your Soft Girl Era?

Posted on February 16 2024

How to know if you’re entering your Soft Girl Era: Do you prioritise feeling good over feeling ‘good enough’? Do you value your own space, indulge in self care and romanticise it on the daily? Are you making bigger life decisions such as reducing your caffeine, alcohol, cutting high processed...

Say ILU with ILU

Posted on February 09 2024

The month of love. For lovers, for friends, for yourself. Hot off the heels of January, the month in which you kick-started your wellbeing goals, are you perhaps looking for beautiful activewear that works as hard as you do? You’re tired of reaching for the same washed-to-death, tired and...

MINI: Dive into FIT in February

Posted on February 02 2024

It’s February, officially *in* 2024 and exactly when the January fitness goals tend to drop off. Don't! The progress (however big) that January held, can be used as a springboard towards your 2024 wellness goals. Building consistency If you adopted new habits in January, it’s likely they have worked...

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Recent Posts

Psst.. It's race season

Sunrise by name and nature

Flowing through seasons

3 Ways to show Yourself love

Styling the chic mid-winter

We've won awards!