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Styling April Showers

Posted on April 25 2024

You know the drill - if you’re from the UK - so April is anything-goes where weather is concerned. April showers are tricky to style for, but we’ve got some ideas to solve this once and for all! When you’re unsure of how many layers you might need,...

3 Green Flags to Look Out for When Shopping 'Green'

Posted on April 19 2024

What makes a purchase even more satisfying is knowing the brand you choose has integrity and honesty when it comes to how they make, ship and deliver to your doorstep. But how to find those brands in a sea of marketing claims with little substance? Earth Day is around the corner...

Running edit - Good kit that goes the distance

Posted on April 12 2024

It’s everywhere. In publications, blogs, on Instagram and TikTok, running and running races, in particular, are a hot topic, and we know exactly why! After a pandemic, the feeling of togetherness that a race brings isn’t just a nice-to-have, it’s essential to motivate and to bring communities together, celebrating...

Wander and Wonder - Our picks

Posted on April 05 2024

The clocks have gifted us another hour of sunlight, which is doing its best to be as present as possible despite the moody clouds we’ve also seen lately (Hello, April showers). What to do with all this extra daylight? Wander and wonder, explore your neighbourhood and embrace the great...

Inclusively Adaptive - Explained

Posted on March 28 2024

This past month, we’ve taken a look at Inclusivity and how it applies to our world, our community both online and IRL. Each week we have taken a deeper dive into different industries and we’ve heard from our guest contributors about their lived experience. So far, Yoga, Fitness Foundership,...

Inclusivity in Fitness Foundership - with Angie Bell

Posted on March 22 2024

There are some women who, with their drive and qualities, make sense as a motivator, coach and all-round supporter of Inclusivity in women's fitness. Angie Bell is one of them. Here we chat to Angie, who founded StudioBelle, her very own fitness studio in Warminster, about the work that goes...

Inclusivity in Sport

Posted on March 15 2024

The theme for the whole of March is inspired by International Women’s Day theme - Inspire Inclusivity. Last week we took a dive into the yoga industry and its efforts to include and empower women of all body shapes, backgrounds and abilities. This week, we look at inclusivity...

Inclusivity in Yoga - with Donna Noble @curvesomeyoga

Posted on March 08 2024

It’s International Women’s Day, and we could think of no one better to talk about all things that Inspire Inclusion than with Donna Noble. She is a Yoga Teacher and Founder of @curvesomeyoga a body positive yoga brand that spans community to retreats, all with the aim of encouraging a...

March is for Inclusivity

Posted on March 01 2024

It’s March, our theme aligns with the theme of International Women’s Day - Inspire Inclusion. We are right behind this campaign, as our pivot back in 2022 to becoming a brand that includes adaptive needs in its collection. We pledged to design activewear that is easier to get on/off, and...

MEET THE ILU TEAM

Posted on February 23 2024

We are the team behind ILU Fitwear, and here's a little more about us. Mary, our Founder and Creative Director, Naomi our Marketing Manager, and Isabel, our Production Manager. Hi Mary, what’s your favourite coffee order? MM: Oat flat white. Got to be good coffee, I am a...

Are you in your Soft Girl Era?

Posted on February 16 2024

How to know if you’re entering your Soft Girl Era: Do you prioritise feeling good over feeling ‘good enough’? Do you value your own space, indulge in self care and romanticise it on the daily? Are you making bigger life decisions such as reducing your caffeine, alcohol, cutting high processed...

Say ILU with ILU

Posted on February 09 2024

The month of love. For lovers, for friends, for yourself. Hot off the heels of January, the month in which you kick-started your wellbeing goals, are you perhaps looking for beautiful activewear that works as hard as you do? You’re tired of reaching for the same washed-to-death, tired and...

MINI: Dive into FIT in February

Posted on February 02 2024

It’s February, officially *in* 2024 and exactly when the January fitness goals tend to drop off. Don't! The progress (however big) that January held, can be used as a springboard towards your 2024 wellness goals. Building consistency If you adopted new habits in January, it’s likely they have worked...

OUR WINTER READS

Posted on January 19 2024

So you’re committed to spending more time with your head in a book, you want to be transported, represented, inspired and educated on topics that interest you. Us too! Here’s what’s on our list for 2024, you might just find your next favourite author… FOR THE EXPLORER The...

B̶l̶u̶e̶ Beautiful Monday

Posted on January 12 2024

Take Blue Monday, add Beautiful Activewear and you get Beautiful Monday. Instead of the January dread that piques on this day, flip it and celebrate with beautiful activewear that motivates you to keep up your new or continued movement resolutions. OUR PICKS Dream Spin Leggings are such an all-rounder,...

Minis: Easy Wins

Posted on January 05 2024

It’s noisy out there, right? Lots of inspiration flying around, lots of comparison and berating for falling ‘off’ the wagon with whichever New Year goal you had set. We aren’t here to add to this noise, but to simply suggest 3 quick UPS that are fool-proofed to make you...

You're already her.

Posted on December 27 2023

You’ve set the goals, albeit loftier than usual thanks to all the inpso, the highlight reels on Instagram, TikTok and peer pressures to want to Reach. All. The. Milestones. But have you considered that the same woman hypothetically (and realistically) achieving these goals is live and kicking, and is…you?...

Vision Boards - Reflecting and Planning

Posted on December 22 2023

We love taking the time in the final days of the year to have a reflect on what we aimed for at the very end of last year, and to see if we fulfilled our wishes, our dreams for the brand for the year past, and take a moment to...

To Me, Love Me - Our Skincare Edit!

Posted on December 15 2023

True selfcare starts with the first layer, your biggest organ which, when nourished, glows with vitality. Below you’ll find a few of our skincare saviours that we turn to all year round (and are known to gift to ourselves too). We love Women’s Health print and online, their Beauty...

A great night out ends with a great night in

Posted on December 08 2023

Your key finds the front door and the anticipation of that ‘just-home’ feeling is moments away. You love dressing up and spending time with good friends, but getting home, closing the door, and exhaling into the rest of your evening is made all the more sweet when you think...

A Sober Party Season Guide

Posted on December 01 2023

Does the thought of Christmas party after Christmas bonanza fill you with pre-drink-xiety? We all know Hangxiety is a real thing, but there also exists an anxiety that we will somehow feel pressured to drink, spend and consume more than we feel is right for us, which makes the thought...

#ILULOVES Winter Running

Posted on November 24 2023

It’s darker when you get up, there’s fog in the air, frost on the ground. All reasons to perhaps stay cocooned inside, but you committed to spending the rest of 2023 reaching towards your fitness goals, so a run this morning is non-negotiable. But where to start? First. Coffee...

Boycott Black Friday - Love Looks That Last

Posted on November 17 2023

This time of year marks the biggest push for demand on fast, cheaper than cheap bargains that often end up in landfill soon after. Shopping discounts from brands you love is tempting, shopping for loved ones and saving some money in a cost-of-living crisis is tempting. But there...

Chasing the Daylight

Posted on November 10 2023

So you’ve nailed your sleep routine (ish) and you’ve been told all about the benefits of regulating your circadian rhythm - the idea that a 24 hour structure for the body to work optimally works best - but did you know that this is also paced by light exposure?...

#ILULOVES Podcasts

Posted on November 03 2023

We share our latest pick of favourite podcasts that we get drawn back to week after week. For the morning commute, the long runs or cleaning the house, here’s our LOVE list. Kicking off the week as ever with Happy Place Podcast by Fearne Cotton. We never...

#ILUSHARES What are we made of?

Posted on October 27 2023

We believe that Beautiful Activewear Includes Adaptive. Adaptive meaning easier activewear which sits alongside regular designs for those with mobility/dexterity issues. Feeling good in your outfit makes a huge impact to your active lifestyle, self-esteem and motivation to keep moving in a way that makes your heart smile, whether you...

Get Hygge & Unwind - WIN

Posted on October 20 2023

The workday is done, the sun has already set (hello Autumn) and you feel the need to shake off the day, and indulge in some self-care for more than just a moment. With nowhere to be but home, where it’s warm, where you can retreat inwards and focus on...

Autumn Running - Our Top Picks

Posted on October 07 2023

From solar-powered runs in the summer, to crunchy-under-foot runs in the autumn, we dive into all things Autumn running, including our must-haves, training advice and embracing your Autumn running wardrobe with a few staples that never let us down. A MOVING MEDITATION Watching nature shift into a...

#ILULOVES : Our picks to melt the day away

Posted on September 29 2023

With the temperature edging its way down, the daylight getting slowly shorter, it’s officially cosy season. You may find yourself drawn to warmth, comfort, nourishment and indulgence in selfcare. Here are a few of our favourites to see us through Autumn. SOAK In a bubble bath with...

Autumn Equinox Journal Prompts

Posted on September 22 2023

The change of season brings an opportunity to recalibrate and reflect. (although we do love them!) We find the Autumn Equinox the perfect time to look back on the Spring and Summer. We have put together some journal prompts for you to consider. So brew your favourite hot drink (Pumpkin...

The Best Morning Ingredients

Posted on September 15 2023

The Best Morning. Elusive to most, untapped for its potential by most, and often the biggest battle with the snooze button. Weighing up the extra Zzz and the slow and quiet start to the day, it’s rough to start with - no sugar-coating here - but once a habit is...

ASK ANGIE - Fitness at home

Posted on September 08 2023

Inspired to get moving in September and want to make a start on your fitness journey at home? Angie Haviland-Wyer, founder of Studiobelle Fitness in Warminster, has ideas on to build your strength at home. I don’t want to go to the gym just yet, how can I move...

The Fitness January - What to shop, download and listen to

Posted on September 01 2023

Hello September, aka the Fitness January. Summer holidays are drawing to a close, school starts for many and so begins the final push for those 2023 goals that you set way back in the *actual* January. How to approach this month and what to shop? Here are some ideas…...

MINIS: Reflections on 2023 FIFA Women's World Cup

Posted on August 25 2023

If, like us, you managed to catch the action at FIFA’s 2023 Women’s World Cup, you’ll know it was an emotional rollercoaster to say the least. The elevation and awareness of women’s football was celebrated from the start of this tournament until the very last whistle. Watching these athletes...

GUEST BLOG: Eliza Flynn's Top Running Tips

Posted on August 18 2023

Top 3 Tips for Getting Started with Running Build up pelvic floor function: If you know you have a weak pelvic floor, or you’re afraid you’ll wee yourself when you run, put the work in to improve this. A great starting place is to do pelvic floor exercises...

#ILUSHARES Why shorts?

Posted on August 11 2023

Why did we make shorts? Our Dream Spin Leggings are so well-loved and asked about at every event we cover, our ambassadors love theirs and use them time and time again, so we knew we had a winning formula of feminine, flattering, functional. Why not try them in short form?...

MINIS: Seek out and soak up nature

Posted on August 04 2023

The soothing of green spaces, being beside or in wild water, the feel of earth underfoot, just a few examples of the ways in which soaking up nature speaks straight to the soul. Seeking out fresher, clearer and less polluted air whilst chasing forest trails over cityscapes, the sound...

HOW TO: Cross Training

Posted on July 28 2023

Your body benefits from a range of movement, intensities and style of training, and it doesn’t all have to be Groundhog Day when it comes to working out. Mixing up your workout schedule when you’ve been head down into one discipline might seem scary to start with. However, hitting one...

MINI BLOG: OOO ACTIVATED - Home or Away

Posted on July 21 2023

Wrapping up some projects before you switch your inbox settings to OOO? Whether it’s a staycation, vacation or - as we’ll discuss later - a mini break during the day, below we share some ideas on getting the most of your OWN time. Planning for rest If you are...

#ILULOVES Books for Summer

Posted on July 14 2023

It’s been a little while since we did a roundup of books we’ve loved lately. Below you’ll find some recommendations for your summer reading list. -- Manifest + Dive Deeper by Roxie Nafousi Arguably one of the most insta-aesthetic viral sensations, as seen in the hands of the likes...

A Deep Dive Into Vests

Posted on July 07 2023

We've covered crops and shorts, the finishing touch to your #workoutwardrobe is the humble but mighty vest or tank. Allowing fluid movement, offering support and coverage where it's needed and ticking the boxes of feminine, flattering, and functional, here we cover some of the most-loved. Our trusty Motivate Me Vest...

How To: Festival Style

Posted on June 30 2023

Festival season is well underway and we've got a few ideas for how to shop, pack and style your summer of fun in the sun! The most versatile and hardest working in our collection - The Supermodern Mesh Top. Wear it off the shoulder(s), low back, scoop front. A super-light...

Solar-powered Running

Posted on June 23 2023

We’ve had the Summer Solstice, so it’s official - solar-powered running is here. If you are new or returning to running, this season welcomes you with bright early mornings, more daylight hours and the welcome Vitamin D. Perhaps inspired by the idea of running to start your day before...

HOW TO: Styling Crops & Tops

Posted on June 16 2023

‘I can’t wear that’, ‘I’m too old for crops!’ ‘I need a tan first!’. All things we hear ladies say about the humble crop, which many feel they just can’t embrace. We are here to explain why choosing the perfect crop or the perfect layer transforms your look and can...

MINI: #ILUSHARES why we do what we do

Posted on June 09 2023

We make beautiful activewear that lasts, includes adaptive needs and ultimately aims to be: 💫 Flattering 💫 Feminine 💫 Functional We are slow fashion. We source and produce responsibly in Portugal with low carbon footprint at the forefront of our decisions. We design for women that value movement and who...

WEARING THE DAMN SHORTS.

Posted on June 02 2023

Inspired by our long-time friend and ambassador, Angie Haviland-Wyer aka @angie_hw_pt_ we invite you to WEAR THE DAMN SHORTS. Not tomorrow. Not when you’ve got more of a tan. Not when you’ve toned ‘X’ amount. You deserve to feel your best summer self, regardless of any aesthetic....

MINI - Power Hour Revisited

Posted on May 26 2023

Have you enjoyed waking up to (mostly) blue skies? Inspired to harness your power hour and begin the day with whatever sets your soul alight? We previously touched upon the concept of the Power Hour, the book and podcast with the same name, by Adrienne Herbert aka @adrienne_ldn , that...

So who #LOVESILU ?

Posted on May 19 2023

We thought we’d share a few words that our community has to say about ILU, as we take all feedback on board and strive to produce at the highest quality with the lowest of compromise. Getting opinions, advice and such glowing quotes makes our hearts soar, so take it from our...

SHORTS. ARE. HERE.

Posted on May 12 2023

We’ve been busy designing, testing and colour-picking for our latest additions to the collection. Based on the best-selling and much-loved Dream Spin Leggings, we bring you SHORTS! We wanted to develop the very best first pair of shorts in the collection, alongside a twin Adaptive version that makes...

#ILULOVES Podcasts

Posted on May 05 2023

It’s been a minute since we wrote a round-up of what we are listening to, inspired by and coming back to each week in the podcast world. One of our favourite ways to consume the latest conversations, topics and trends in the wellbeing space, here we give just a few...

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Recent Posts

Styling April Showers

3 Green Flags to Look Out for When Shopping 'Green'

Running edit - Good kit that goes the distance

Wander and Wonder - Our picks

Inclusively Adaptive - Explained

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