Blog

A Sober Party Season Guide

Posted on December 01 2023

Does the thought of Christmas party after Christmas bonanza fill you with pre-drink-xiety? We all know Hangxiety is a real thing, but there also exists an anxiety that we will somehow feel pressured to drink, spend and consume more than we feel is right for us, which makes the thought...

#ILULOVES Winter Running

Posted on November 24 2023

It’s darker when you get up, there’s fog in the air, frost on the ground. All reasons to perhaps stay cocooned inside, but you committed to spending the rest of 2023 reaching towards your fitness goals, so a run this morning is non-negotiable. But where to start? First. Coffee...

Boycott Black Friday - Love Looks That Last

Posted on November 17 2023

This time of year marks the biggest push for demand on fast, cheaper than cheap bargains that often end up in landfill soon after. Shopping discounts from brands you love is tempting, shopping for loved ones and saving some money in a cost-of-living crisis is tempting. But there...

Chasing the Daylight

Posted on November 10 2023

So you’ve nailed your sleep routine (ish) and you’ve been told all about the benefits of regulating your circadian rhythm - the idea that a 24 hour structure for the body to work optimally works best - but did you know that this is also paced by light exposure?...

#ILULOVES Podcasts

Posted on November 03 2023

We share our latest pick of favourite podcasts that we get drawn back to week after week. For the morning commute, the long runs or cleaning the house, here’s our LOVE list. Kicking off the week as ever with Happy Place Podcast by Fearne Cotton. We never...

#ILUSHARES What are we made of?

Posted on October 27 2023

We believe that Beautiful Activewear Includes Adaptive. Adaptive meaning easier activewear which sits alongside regular designs for those with mobility/dexterity issues. Feeling good in your outfit makes a huge impact to your active lifestyle, self-esteem and motivation to keep moving in a way that makes your heart smile, whether you...

Get Hygge & Unwind - WIN

Posted on October 20 2023

The workday is done, the sun has already set (hello Autumn) and you feel the need to shake off the day, and indulge in some self-care for more than just a moment. With nowhere to be but home, where it’s warm, where you can retreat inwards and focus on...

Autumn Running - Our Top Picks

Posted on October 07 2023

From solar-powered runs in the summer, to crunchy-under-foot runs in the autumn, we dive into all things Autumn running, including our must-haves, training advice and embracing your Autumn running wardrobe with a few staples that never let us down. A MOVING MEDITATION Watching nature shift into a...

#ILULOVES : Our picks to melt the day away

Posted on September 29 2023

With the temperature edging its way down, the daylight getting slowly shorter, it’s officially cosy season. You may find yourself drawn to warmth, comfort, nourishment and indulgence in selfcare. Here are a few of our favourites to see us through Autumn. SOAK In a bubble bath with...

Autumn Equinox Journal Prompts

Posted on September 22 2023

The change of season brings an opportunity to recalibrate and reflect. (although we do love them!) We find the Autumn Equinox the perfect time to look back on the Spring and Summer. We have put together some journal prompts for you to consider. So brew your favourite hot drink (Pumpkin...

The Best Morning Ingredients

Posted on September 15 2023

The Best Morning. Elusive to most, untapped for its potential by most, and often the biggest battle with the snooze button. Weighing up the extra Zzz and the slow and quiet start to the day, it’s rough to start with - no sugar-coating here - but once a habit is...

ASK ANGIE - Fitness at home

Posted on September 08 2023

Inspired to get moving in September and want to make a start on your fitness journey at home? Angie Haviland-Wyer, founder of Studiobelle Fitness in Warminster, has ideas on to build your strength at home. I don’t want to go to the gym just yet, how can I move...

The Fitness January - What to shop, download and listen to

Posted on September 01 2023

Hello September, aka the Fitness January. Summer holidays are drawing to a close, school starts for many and so begins the final push for those 2023 goals that you set way back in the *actual* January. How to approach this month and what to shop? Here are some ideas…...

MINIS: Reflections on 2023 FIFA Women's World Cup

Posted on August 25 2023

If, like us, you managed to catch the action at FIFA’s 2023 Women’s World Cup, you’ll know it was an emotional rollercoaster to say the least. The elevation and awareness of women’s football was celebrated from the start of this tournament until the very last whistle. Watching these athletes...

GUEST BLOG: Eliza Flynn's Top Running Tips

Posted on August 18 2023

Top 3 Tips for Getting Started with Running Build up pelvic floor function: If you know you have a weak pelvic floor, or you’re afraid you’ll wee yourself when you run, put the work in to improve this. A great starting place is to do pelvic floor exercises...

#ILUSHARES Why shorts?

Posted on August 11 2023

Why did we make shorts? Our Dream Spin Leggings are so well-loved and asked about at every event we cover, our ambassadors love theirs and use them time and time again, so we knew we had a winning formula of feminine, flattering, functional. Why not try them in short form?...

MINIS: Seek out and soak up nature

Posted on August 04 2023

The soothing of green spaces, being beside or in wild water, the feel of earth underfoot, just a few examples of the ways in which soaking up nature speaks straight to the soul. Seeking out fresher, clearer and less polluted air whilst chasing forest trails over cityscapes, the sound...

HOW TO: Cross Training

Posted on July 28 2023

Your body benefits from a range of movement, intensities and style of training, and it doesn’t all have to be Groundhog Day when it comes to working out. Mixing up your workout schedule when you’ve been head down into one discipline might seem scary to start with. However, hitting one...

MINI BLOG: OOO ACTIVATED - Home or Away

Posted on July 21 2023

Wrapping up some projects before you switch your inbox settings to OOO? Whether it’s a staycation, vacation or - as we’ll discuss later - a mini break during the day, below we share some ideas on getting the most of your OWN time. Planning for rest If you are...

#ILULOVES Books for Summer

Posted on July 14 2023

It’s been a little while since we did a roundup of books we’ve loved lately. Below you’ll find some recommendations for your summer reading list. -- Manifest + Dive Deeper by Roxie Nafousi Arguably one of the most insta-aesthetic viral sensations, as seen in the hands of the likes...

A Deep Dive Into Vests

Posted on July 07 2023

We've covered crops and shorts, the finishing touch to your #workoutwardrobe is the humble but mighty vest or tank. Allowing fluid movement, offering support and coverage where it's needed and ticking the boxes of feminine, flattering, and functional, here we cover some of the most-loved. Our trusty Motivate Me Vest...

How To: Festival Style

Posted on June 30 2023

Festival season is well underway and we've got a few ideas for how to shop, pack and style your summer of fun in the sun! The most versatile and hardest working in our collection - The Supermodern Mesh Top. Wear it off the shoulder(s), low back, scoop front. A super-light...

Solar-powered Running

Posted on June 23 2023

We’ve had the Summer Solstice, so it’s official - solar-powered running is here. If you are new or returning to running, this season welcomes you with bright early mornings, more daylight hours and the welcome Vitamin D. Perhaps inspired by the idea of running to start your day before...

HOW TO: Styling Crops & Tops

Posted on June 16 2023

‘I can’t wear that’, ‘I’m too old for crops!’ ‘I need a tan first!’. All things we hear ladies say about the humble crop, which many feel they just can’t embrace. We are here to explain why choosing the perfect crop or the perfect layer transforms your look and can...

MINI: #ILUSHARES why we do what we do

Posted on June 09 2023

We make beautiful activewear that lasts, includes adaptive needs and ultimately aims to be: 💫 Flattering 💫 Feminine 💫 Functional We are slow fashion. We source and produce responsibly in Portugal with low carbon footprint at the forefront of our decisions. We design for women that value movement and who...

WEARING THE DAMN SHORTS.

Posted on June 02 2023

Inspired by our long-time friend and ambassador, Angie Haviland-Wyer aka @angie_hw_pt_ we invite you to WEAR THE DAMN SHORTS. Not tomorrow. Not when you’ve got more of a tan. Not when you’ve toned ‘X’ amount. You deserve to feel your best summer self, regardless of any aesthetic....

MINI - Power Hour Revisited

Posted on May 26 2023

Have you enjoyed waking up to (mostly) blue skies? Inspired to harness your power hour and begin the day with whatever sets your soul alight? We previously touched upon the concept of the Power Hour, the book and podcast with the same name, by Adrienne Herbert aka @adrienne_ldn , that...

So who #LOVESILU ?

Posted on May 19 2023

We thought we’d share a few words that our community has to say about ILU, as we take all feedback on board and strive to produce at the highest quality with the lowest of compromise. Getting opinions, advice and such glowing quotes makes our hearts soar, so take it from our...

SHORTS. ARE. HERE.

Posted on May 12 2023

We’ve been busy designing, testing and colour-picking for our latest additions to the collection. Based on the best-selling and much-loved Dream Spin Leggings, we bring you SHORTS! We wanted to develop the very best first pair of shorts in the collection, alongside a twin Adaptive version that makes...

#ILULOVES Podcasts

Posted on May 05 2023

It’s been a minute since we wrote a round-up of what we are listening to, inspired by and coming back to each week in the podcast world. One of our favourite ways to consume the latest conversations, topics and trends in the wellbeing space, here we give just a few...

ILU ON SET

Posted on April 26 2023

You may have seen some behind the scenes content over on Instagram from our recent London shoot. Here we dive into what makes a successful shoot, from planning to ‘that’s a wrap!’. Aligning diaries and finding the ‘magic day’ that works for all takes attention to detail, understanding and sleuthing...

ILU LOVES : London Marathon 2023

Posted on April 21 2023

The London Marathon evokes such a warm glow of emotions in spectators every single year. The 40,000(ish) runners, walkers, mascots and volunteers come together to create a spectacle that represents togetherness, achievement, endurance and really (really) hard work. Why are we so drawn in by seeing the crowds move...

ILU LOVES - More sport for girls!

Posted on April 14 2023

An incredible decision from the UK Government, announced on International Women’s Day 2023, shows a remarkable and long-awaited change of perspective on engaging women and young girls into sport. Following the inspiring summer of the women’s Euro’s - in which the Lionesses were victorious - an emphatic need for using...

Living the Dream (Spin Leggings) Life

Posted on April 05 2023

You’re seeing the buzz for Spring races. You’re motivated to move, get your trainers on, try that early morning class that’s always nagging away at you to try. It’s Spring, the biting cold is (hopefully) behind us and the sun is well and truly *incoming*. To pair with this enthusiasm...

Inhale Spring - reset, recycle, refresh

Posted on March 26 2023

Spring brings growth, possibility, an opportunity to shed (a few) winter layers and open up to start a new season. It can be a time of renewal personally, professionally and in our lifestyles. Decluttering and making space for a new phase can be so refreshing and much-needed. We encourage a...

ILU's International Day of Happiness

Posted on March 20 2023

Today is International Day of Happiness, with this year’s theme being Be Mindful, Be Grateful, Be Kind. We wanted to respond to this inspiring campaign in our own words and to express how we at ILU Fitwear approach this day and all it stands for. Be Mindful We take...

MINIS: Embracing the Sunrise (Leggings)

Posted on March 12 2023

Can you feel lighter mornings impacting your get-up-and-go? Catching the sunrise, extending out the day in this expansive transition to Spring. An exhale. A full inhale. With an intention to dedicate those early hours to your precious self, we are edging towards brighter mornings and all the energy...

International Women's Day 2023

Posted on March 08 2023

Looking to the power of female founder-ship, are we influenced, empowered and encouraged by founders like Gwyneth Paltrow of Goop, Kourtney Kardashian Barker of Poosh and Cosmoss by Kate Moss? It’s no question that such powerhouse women have highlighted the importance of selfcare, a focus on wellbeing, whilst selling...

You've booked the race, now what?

Posted on February 24 2023

Spring events are right around the corner, with running, triathlons and open water events filling up fast, there is nothing more motivating than a date to work to. Whether you are wanting to push yourself physically, explore a different form of exercise, improve your health and wellbeing or simply like...

ILU ASKS: Virtual vs IRL outfit effort?

Posted on February 17 2023

If lockdown brought us anything, it brought a perhaps not new-age but instead needs-must approach to working out. With gyms and studios all closed for well over a year, many took to their lounges, spare rooms, gardens and terraces to either begin or continue their fitness journey. By reimagining areas...

HOW: Mindful movement when on your travels

Posted on February 10 2023

We’re huge advocates for moving whilst travelling, exploring the world and changing your scenery. So an intuitive, purposeful and mindful way of spending spare time could be the perfect opportunity to ground and centre. When our surroundings change, our tick-list of feel-good activities doesn’t have to. Routine anchors us, tap...

Time To Talk Day 2023

Posted on February 02 2023

How many times do you answer ‘How are you?’ honestly or ask it with the curiosity to know the honest answer? This year’s #timetotalkday is a powerful and inspiring reminder to check in on those you love or perhaps work with. A question asked is an opportunity to strengthen bonds,...

Ask Angie - how to get a 'fresh start' on YOUR terms

Posted on January 27 2023

We ask Angie, PT and Founder of StudioBelle Fitness in Warminster, how to get the illusive fresh start, but on YOUR terms. Q: I want to get on the January hype, am I too late? Absolutely not! I often find lots of customers vow to get on the fitness train...

MINIS: Flow through the seasons

Posted on January 20 2023

Looking for an outfit to flow through the seasons? Give yourself a boost of confidence in our flatters-all Go With The Flow Set. Available in Olive Green and Classic Black (you can even mix and match) this set delivers fun, flare and femininity. Easy to put on with their open...

If January is tough (so are you)

Posted on January 13 2023

Listen, you’re half way through arguably the toughest and loudest month of the year. January is often where scarcity and uncertainty rule the roost, after an indulgent Christmas it’s so common to have a critical view of our habits and lifestyle, bodies and self image. If you’re struggling with that...

Minis: Discover small

Posted on January 06 2023

Following on from the success and awareness of COLOUR Friday, pioneered by Holly+Co as an alternative to Black Friday, this encouraged many to shop small for their loved ones at Christmas and beyond. Perhaps you were gifted or purchased an item from a small business you found with a little searching...

What NOT to give up in January 2023

Posted on December 30 2022

It’s a noisy time of year, and we aren’t talking about countless parties, fireworks and champagne corks. It’s a time we are also bombarded with messages to change ourselves, shrink ourselves, give things up and start a brand new reigime in the name of diet culture. We set resolutions, we...

Our 2023 Vision Board

Posted on December 21 2022

This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to the activewear market, and we launched 3 products that are just that. Whilst staying true to our core brand values of feminine,...

LAUNCH - Adaptive Dream Spin Leggings

Posted on December 14 2022

Over the past 2 years, we have been designing, testing and listening to feedback as we developed our best-selling Dream Spin Leggings. The much-loved favourites have become a staple in many of our ambassadors’ and customers’ workout wardrobes, due to their flattering and functional fit, as well as the longevity...

ILU LOVES COLOUR FRIDAY

Posted on November 25 2022

After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your hard-earned money, how much better does that feel? Knowing you are supporting #campaginshopindependent and all small businesses has a feel-good factor, is kinder to our planet and prompts the...

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Recent Posts

A Sober Party Season Guide

#ILULOVES Winter Running

Boycott Black Friday - Love Looks That Last

Chasing the Daylight

#ILULOVES Podcasts

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