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Blog
Minis: Discover small
Posted on January 06 2023
Following on from the success and awareness of COLOUR Friday, pioneered by Holly+Co as an alternative to Black Friday, this encouraged many to shop small for their loved ones at Christmas and beyond. Perhaps you were gifted or purchased an item from a small business you found with a little searching...
What NOT to give up in January 2023
Posted on December 30 2022
It’s a noisy time of year, and we aren’t talking about countless parties, fireworks and champagne corks. It’s a time we are also bombarded with messages to change ourselves, shrink ourselves, give things up and start a brand new reigime in the name of diet culture. We set resolutions, we...
Our 2023 Vision Board
Posted on December 21 2022
This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to the activewear market, and we launched 3 products that are just that. Whilst staying true to our core brand values of feminine,...
LAUNCH - Adaptive Dream Spin Leggings
Posted on December 14 2022
Over the past 2 years, we have been designing, testing and listening to feedback as we developed our best-selling Dream Spin Leggings. The much-loved favourites have become a staple in many of our ambassadors’ and customers’ workout wardrobes, due to their flattering and functional fit, as well as the longevity...
ILU LOVES COLOUR FRIDAY
Posted on November 25 2022
After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your hard-earned money, how much better does that feel? Knowing you are supporting #campaginshopindependent and all small businesses has a feel-good factor, is kinder to our planet and prompts the...
MINIS Counter the Countdown Chaos
Posted on November 13 2022
You know it’s happening when the John Lewis Christmas ad plays in the ad break of your favourite period drama. The countdown is well and truly on. Questions bubble about where you’ll be for Christmas, who’s seeing who, who’s buying what, and amongst this all an impending doom about not...
Harness the power of the early morning
Posted on November 04 2022
The mornings are shrouded in darkness, the temperature has dropped just a little and it can seem a lot more appealing to hit snooze and stay in bed until the last possible moment. But what if you have goals you keep talking about, challenges you want to complete, or simply...
National Stress Awareness Day 2022
Posted on November 02 2022
A regular feature of everyday conversation, a term used to describe many of our states of being, ‘stress’ gets a lot of air time. Many of us can’t avoid it altogether, so why not explore our response to it? Stress takes many forms, from physical and emotional exhaustion, to...
MINIS - Layers, layers, layers
Posted on October 21 2022
Sweater weather is finally here. Dashing in and out of pockets of rain, bracing the blustery weather that isn’t quite coat-worthy. This is when layering becomes your best friend, and we have some solutions that can take you from savasana to coffee, class to errands and travels far and wide....
Inspired to move?
Posted on October 07 2022
Autumn in the UK feels like a transformational season. Our physical world changes around us, our summer of solar-powered fun powers us into a new phase, perhaps professionally, domestically or in our training. If you, like us, were inspired by the recent London Marathon, the exhausted-yet-exhilarated faces of runners,...
MINIS - Events, events, events!
Posted on September 30 2022
We’ve loved getting back to events in 2022, after a 2 year hiatus, meeting new and returning customers has been a total joy for us. To rise early and be on-site, showcasing our collection to different communities is so exciting to us. Being an online retailer, we savour each in-person...
Greenwashing - our thoughts, mission, and how to spot it
Posted on September 21 2022
If you participate or spectate on social media, particularly fashion focussed, you will of seen a huge conversation recently around Greenwashing concerning retail giants, Boohoo and Pretty Little Thing. At the forefront of the latest attempt to gain environmental credibility, Boohoo partnered with Kourtney Kardashian Barker in its latest ‘sustainable’...
September is the new January
Posted on September 02 2022
You may of heard it said that September is the new January. A time of change both in the weather, diaries and holiday plans (whether you live by the school terms or not!). We all feel a shift at this time of year, as we begin the final quarter of...
Guest - Taryn Williams - Skin tips for transitioning your skincare from summer to autumn…
Posted on August 24 2022
As the days get shorter and the weather turns colder there are a few changes that you can make to your skincare regime to protect your skin and hold on to that summer glow that we all love.Some rules always apply:1. Stay hydrated2. Wear SPFThe good news is that warm...
MINIS: behind the scenes on our latest shoot
Posted on August 21 2022
Why We wanted to capture our latest collection, as well as best-sellers in a new light. We knew we wanted a light and bright ‘warehouse’ type space, and that we knew just what we wanted to achieve with the 4 precious hours we had. Who Wonderful @ste_marques brought so...
ILU on the move!
Posted on August 14 2022
I took some of my ILU favourites on the move last weekend, to a stunning UKation (UK vacation) in Dorchester, Dorset. To pack for a camping trip, it was the perfect opportunity to see how the pieces work against the elements, with sun on the forecast, I couldn’t wait to...
Meet our founder, Mary!
Posted on August 08 2022
It’s been a minute since we caught up with our wonderful founder, Mary Moran. A lot has been happening at ILU Fitwear lately - an exciting pivot, events gone by and on the horizon, plus shoots galore! Mary is the life and soul of this brand, so we thought we’d...
MINIS: Creating your summer morning routine
Posted on July 31 2022
Use the extra light in the mornings to inspire a ritual of self-care, whilst the world (or the little ones) are still asleep. Take more than a moment for yourself, consciously set aside time before you need to Do All The Things, prioritising honouring what it is you need. ...
Microdosing - does it all add up?
Posted on July 24 2022
Adopting a healthy lifestyle can seem overwhelming initially, overhauling lifelong habits or pitfalls that seem tough to kick. Or we may be put off at the cost of time investment, money and resources that we could choose to funnel elsewhere. Our advice: healthy choices and changes may seem hard, but...
MINIS - Keeping active in the heat
Posted on July 17 2022
Heat scuppering your workouts? Finding yourself dodging the high temperatures like we used to dodge the rain showers? Keeping active throughout the summer might take a little more planning, so here’s some handy tips on how to keep moving, embrace the season and get closer to your fitness goals. ...
The reviews are in! Ft. Paralympian, Hannah Dines
Posted on July 10 2022
As we continue our pivot into the Inclusively Adaptive space, we are seeking guidance, real-life wish lists and solutions that will make our brand more accessible, without compromising on our core values. Our activewear is designed to be functional, flattering and feminine, so, how to bring that into the adaptive...
Our guide to Wellness Festivals in the UK this Summer
Posted on July 03 2022
The Great British Summer of Wellness Festivals stretches out ahead of us, so here’s a run down of our pick of the bunch, as well as tips from our ambassadors about their outfit plans and must-sees. There are new Wellness Festivals popping up all over the country, featuring leading practitioners,...
#inILU explained
Posted on June 26 2022
If you’ve followed us on Instagram and Facebook, you may have seen our ambassadors posting #inILU so we wanted to dive into how this hashtag came about, what we hope to achieve with it and how it forms part of our identity online. We want you to feel part...
#ILUFITWEAR explained
Posted on June 19 2022
If you’re new around here, have followed us lately on social and found this blog via Insta, hello and welcome! We wanted to introduce ourselves for the new lovely faces we have looking at our blog and social feeds, to let you know a little about us, our dreams...
#ILULOVES events!
Posted on June 12 2022
We couldn’t be happier to be back at events this year. We were totally spoiled at YogaFit Retreats IBIZA back in April, and we can’t wait to plan our next trip. We’re also staying local for some events, what could be more convenient? If a long weekend isn’t feasible, how...
#InclusivelyAdaptive
Posted on June 05 2022
We want all women to feel represented and designed for. With 25% of the UK population being registered with a visible or invisible disability, we feel so strongly that activewear should not exclude those that want to keep moving, express themselves with their #workoutwardrobe and feel held in the...
Catching Running Fever
Posted on May 29 2022
Warmer days + longer daylight hours = more running possibility. But what if you’re starting out, or, perhaps revisiting your running after an injury? Here you’ll find some helpful tips to build regular running into your routine. The famous Nike quote ‘yesterday you said tomorrow’ always sticks in...
MINIS : Looking ahead to Summer
Posted on May 22 2022
The sun has arrived, the summer wardrobe gets a refresh (out with the old and piled off to the charity shops is always good!), and more than likely, you’ve thought about how you might look and feel in Summer 2022. We’ve had the past 2 summers under lockdown, this is...
Seek Connection - Mental Health Awareness Month 2022
Posted on May 15 2022
This May is Mental Health Awareness Month, and with a focus on loneliness, we wanted to share some tips for expanding your bubble. Real-life connections in your real-life community can boost your wellbeing in so many ways, why not do this whilst boosting your fitness at the same time?...
MINIS - Stopping Time and Slowing Down
Posted on May 08 2022
We seem to be whizzing through this year at a rate of knots! It can feel as though the days and weeks are flying by, but there is a way to slow this process, be appreciative of the here and now, whilst still planning on fulfilling those future dreams. Over...
LAUNCH - GO WITH THE FLOW COLLECTION
Posted on May 04 2022
We’ve been dreaming, scheming and crafting, more passionate than ever about creating activewear for women that is truly functional, whilst also ticking the boxes of flattering and feminine. Women should be able to Go With The Flow and express themselves through their choice of athleisure, and the design of our...
Yoga Fit Diaries - Ibiza April 2022
Posted on April 27 2022
06:30 Sunrise in Ibiza has got to be seen! Waking up slowly and walking out on to the balcony, looking out as far as I can see, kettle boiling for the sweet morning coffee, and gratitude for the opportunity to wake up in paradise. Time to be still and to...
MINIS : Nourish your mind, body, soul
Posted on April 13 2022
A small reminder to take care of what you put into your body. Not necessarily your stomach, but instead consider what you feed your mind, body and soul with each day. We can get so ingrained into our habits of consumption, without letting the mind digest interactions, conversations, paragraphs and...
Move for love, not for guilt ft. Angie Bell
Posted on April 10 2022
How are you moving? With love we hope. For your ability to Get It Done and, perhaps, even taking time out of your day to move in a way that brings you joy and not dread. There are elements of Intuitive Movement that really ring true for us, one being...
MINIS : 3 reasons to take activewear on holiday
Posted on April 03 2022
We are looking ahead to a Spring / Summer filled with travel possibility, and the mere thought of packing a suitcase is enough to get excited about. Here’s a few reasons why packing activewear is always smart. If you like an active holiday You will feel super prepared -...
MINIS - Spring hacks
Posted on March 27 2022
Clocks are forward an hour, it’s the start of a new season and phase around the sun, bringing with it reflection from the months prior and optimism for the months ahead. New seasons bring about their own natural ‘reset’, both in nature and within us, whether we notice it or...
3 benefits of a regular yoga practice - Q&A with Amy Aloia
Posted on March 20 2022
Are you interested in beginning or restarting your yoga practice? It can be daunting to know where to start. Here we talk to wonderful local (South West London) teacher and ILU Ambassador Amy Aloia about some of the many benefits in building a regular practice, including where to start and...
Dressing for your workout MO(od)
Posted on March 10 2022
The sun is out, it’s layers season, Spring is in the air, AKA the time for your wardrobe to blossom. We’ve got some advice below on choosing the perfect activewear for this time of year, encouraging you to keep active and to soak up all of the Vitamin D available!...
Preparing for Spring - new season energy
Posted on March 06 2022
Whether you subscribe to the stars, moons and retrogrades, or whether you think it’s all hocus pocus, one thing we can all agree on is every season having it’s own unique energy, beauty and comfort in the cyclical nature of time. Harnessing the stage that you’re in, seasonally and emotionally...
Love the planet - 3 tips when choosing activewear
Posted on February 27 2022
There is so much unknown behind words like, eco, ethical, fair-trade, sustainable. They have become synonymous with other words such as inclusive, diverse. Wanting to be known for being ethical and eco-conscious and actually being ethical and eco-conscious are very different things. It can be hard to know what to...
Reflections (not just for the end of the year)
Posted on February 20 2022
To reflect towards the end of February may seem a little odd. It’s something usually done on the bleary days between Christmas and New Year. We hold off, and hold off, until the last moment to take an unsteady breath and think back on our year. How about taking pit...
Loving your past, present and future self <3
Posted on February 13 2022
We couldn’t let Valentines fall upon us without a little reminder to send some of that love inwards. This particular holiday is all about romance and friendship, but what about focussing on truly falling in love with the past, present and future you? Past you Think of her...
Where to venture out to in South West London
Posted on January 30 2022
As restrictions begin to ease in the UK, new studios popping up and a slow return to working out out, we wanted to encourage you to visit some of the local businesses in our area of South West London. We have personal experience of all of the below businesses and...
Dropping New Habits and Getting Back On Track
Posted on January 23 2022
3/4 of the way through January and it’s possible your motivation to stick to ‘X’ habit has slipped ever so slightly. You are not alone, you are not a failure, you deserve to take up the exact amount of space that you do, as you are right now. Firstly...
3 Tips To Keep Hydrated In Winter
Posted on January 16 2022
You are 60% water. This we know, but how to keep hydrated throughout Winter to ensure better sleep, a healthy and functioning body and a bonus of great skin? Here are 3 tips to keep hydrated throughout winter, some ideas on giving your body an immunity boost and the best...
Prioritising Self-Care Over 'Results'
Posted on January 05 2022
We’re one week in to 2022. A year many are hoping will be easier to navigate than the last, but with so much uncertainty in the air, do resolutions / goals / ‘new year, new me’ even matter? We believe it’s more of a marathon than a sprint (for social...
Vision Boarding for 2022
Posted on January 01 2022
Knowing exactly where you want to be, who with and for whatever reason is a tall order when the past two years have seen us living life in a totally different way. So looking ahead and planning what we’d like to see happen for our small brand, we focus on...
ILU LOVES - Books of 2021
Posted on December 19 2021
Hello! Social and Marketing Manager Naomi here, with my favourite non-fiction books of this year (in no particular order!). Prioritising a little reading each day has been such an anchor throughout what has been a bonkers 2021. If, like me, you thought you didn’t have enough time to read and...
3 Reasons To Love December That Don't Involve Christmas
Posted on December 12 2021
It’s all we can think, talk, spend and plan about right now, do we need to say what it is? But here are some reasons to love December that don’t specifically involve Christmas. Whether you celebrate or not, this list is here to remind you that there is joy to...
Entering Party Season (and how to keep moving)
Posted on December 05 2021
Your calendar is filling up, weekends are maybe packed full of plans, drinks here, dinner there… How to navigate this party season and avoid falling into a guilt-trap when it comes to keeping active? We have a couple of ideas below. 1/ The plan doesn’t have to go out...
Recent Posts
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Minis: Discover small
Jan 06 2023
Following on from the success and awareness of COLOUR Friday, pioneered by Holly+Co as an alternative to Black Friday, this encouraged m...
-
What NOT to give up in January 2023
Dec 30 2022
It’s a noisy time of year, and we aren’t talking about countless parties, fireworks and champagne corks. It’s a time we are also bomba...
-
Our 2023 Vision Board
Dec 21 2022
This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to ...
-
LAUNCH - Adaptive Dream Spin Leggings
Dec 14 2022
Over the past 2 years, we have been designing, testing and listening to feedback as we developed our best-selling Dream Spin Leggings....
-
ILU LOVES COLOUR FRIDAY
Nov 25 2022
After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your har...
