Blog

Why we support COLOUR Friday
Why we support COLOUR Friday
  In the days/weeks leading to Black Friday, it can feel very loud in your inbox, your social feed, your podcast ad breaks, even amongst your friends. A time for... Read more...
Moving through Autumn
Moving through Autumn
  Are you feeling right at home in Autumn? Loving layering, cosying up in the evenings and enjoying the colours changing around you? Us too. It’s a season to embrace... Read more...
A Light on Lulu
A Light on Lulu
  We invited Lulu, a cancer survivor and THRIVER of NET Pancreatic Cancer, to the blog and to our shoot of our Starlight Sweats, to model for us and to... Read more...
Your Autumn Edit
Your Autumn Edit
  Autumn in the UK is predictably unpredictable, making styling for both practicality AND personality a bit of a challenge. You want to be ready for anything, but you don’t want... Read more...
Why chemo-friendly?
Why chemo-friendly?
  Anywhere you look on social media - right now - you’ll find ambassadors, brands and charities making noise about Breast Cancer Awareness Month. Spreading the word about how to... Read more...
Climb into cosy
Climb into cosy
If the first thing you do when you get home from *literally* anything is getting into your comfies, you’re in the right place. Our Layers category is filled with gorgeous,... Read more...
Approaching an Equinox
Approaching an Equinox
  How do you approach an Equinox? Does it pass you by without much thought or do you lean into the seasons changing around you? For some, an opportunity to... Read more...
Say Hello to The Starlight Sweat
Say Hello to The Starlight Sweat
  Medical treatment doesn’t need medical clothes. ILU’s Adaptive Friendly range now offers a design solution for women undergoing intensive treatment, we proudly present The Starlight Sweat. Just in time for Autumn... Read more...
Changing season? Let's Flow
Changing season? Let's Flow
  Back to routine. Back to school/uni. Back to the office. An abrupt landing, or a welcome and much-needed grounding after the highs of Summer? With nature going through its... Read more...
Summer Reset - A view from the sky
Summer Reset - A view from the sky
  Whether you're up 30,000 feet, or at home but officially OOO, getting in the headspace for a Summer reset is essential before it runs/flies/swims away from you.   At... Read more...
We WON!
We WON!
  ILU Fitwear’s pivot to become Inclusively Adaptive – making the pledge to design for the Adaptive community – offers designs that are innately easier to get on/off without compromising... Read more...
Slow Fashion Shot FAST
Slow Fashion Shot FAST
  When diaries line up and you can have your dream location, dream photographer, AND wonderful models available to shoot your latest product development? Dream scenario. We didn’t have long... Read more...