Posted on December 22 2023
We love taking the time in the final days of the year to have a reflect on what we aimed for at the very end of last year, and to see if we fulfilled our wishes, our dreams for the brand for the year past, and take a moment to look ahead with fresh energy for another year in business.
THE VISION
Below is the vision board we set at the end of 2022, with hopes (colourful ones) that we are delighted to have brought to fruition. We wanted to see our ambassadors, friends and customers #inILU and have been so overwhelmed with joy to see so many using and loving their ILU pieces for their adventures.
THE REALITY
We took ILU on the road for events, we saw old faces and met new ones, secured more stockists and introduced the brand to the Adaptive community too. This year has been about spreading the word about what we make, what we hope for in our industry and our thoughts on topical news, wellbeing and getting fit done.
So, deep breath, 2024.
We are looking ahead to a New Year that holds the Paris 2024 Olympics and Paralympic Games, a super-special time for sport and the biggest advertisement for getting involved. The spotlight on the Adaptive Community throughout each Paralympic Games is hotly anticipated, we hope our Inclusively Adaptive collection can grow in it’s offering and reach to include women with both visible and invisible disabilities, with solutions to empower women to move and feel their best.
