Blog

Approaching the Autumn Equinox
Approaching the Autumn Equinox
The clocks go back this weekend, the days get shorter and we move into a crisp new season officially. It's a time that many will start to shift their workout... Read more...
Meet: Travel + Ease
Meet: Travel + Ease
Introducing the Travel + Ease Collection, care-fully designed to blend style and comfort for real life. When we put together our curated collections, there was such an obvious way to... Read more...
Another Gold for us!
Another Gold for us!
We were overjoyed to scoop another GOLD from the Health & Wellbeing Awards 2025 for our latest release, The Starlight Sweat. To be considered a thoughtful contribution to the growing community... Read more...
New ILU Fits - Meet CORE
New ILU Fits - Meet CORE
Back-to-it season is in full swing, the routine is in place and the healthy habits adopted are starting to show their rewards. Think better sleep, more motivation for exercise, and... Read more...
Summer love list
Summer love list
  It's about time we updated our latest loves, products and brands that we've found over the Summer. With schedules (literally) up in the air, travel and events, there's a... Read more...
Summering Well
Summering Well
Are you Summering well? Here’s your sign to check in with your goals for the summer, your heartfelt desires to make it the season of [insert your intention here]. For... Read more...
Shorts please
Shorts please
It's always shorts season around here. So if you're looking for a sign to stock up on shorts, let this be it.    Why did we make shorts? Our Dream... Read more...
A Slow Fashion Summer
A Slow Fashion Summer
Keep going, keep glowing - in activewear that moves with you, works as hard as you do in class, on the trails and on your errands. We design for longevity,... Read more...
Warming up for a Selflove Summer
Warming up for a Selflove Summer
It's almost time for the Summer season to officially start, with it brings so much possibility, perhaps some relief at being in the sunnier side of the year, and a... Read more...
Time to...
Time to...
Bank holidays = two extra windows of opportunity to, listen, read, watch and learn. Here’s our list of recommendations to keep inspired, soothe the mind and get you talking to... Read more...
Shorts for LONG weekends
Shorts for LONG weekends
It’s the month of long weekends. The sweetness of 2 x 4 day weeks and topped off by gorgeous sunshine in the UK makes it all the more, undeniably, Shorts... Read more...
Psst.. It's race season
Psst.. It's race season
The Spring Marathon season is well and truly underway. It’s all over your social feeds, all your runner friends can nervously talk about as they anticipate their upcoming challenge. Perhaps... Read more...