Posted on August 23 2024
ILU Fitwear’s pivot to become Inclusively Adaptive – making the pledge to design for the Adaptive community – offers designs that are innately easier to get on/off without compromising style and function. Committed to testing, designing, and producing to the highest ethical standards, this proudly Slow Fashion brand stands out in the noisy activewear market. And we are so glad to be recognised by the Health & Wellbeing Awards 2024 for our work that Includes Adaptive!
A beautiful example of what ILU stands for is the Go With The Flow Collection. Made up of seamless, high-waisted leggings with a fun-flared lower leg, and a matching halterneck crop in the same seamless signature style. Adjustable straps, buttersoft fabric and removable pads make the crop versatile and inclusive to those who like to ‘edit’ their activewear.
So how did we do?
The Silver went to the Leggings that – once on – feel as though they are barely there whilst also providing support, comfort and coverage to see you through class, café and beyond. Seamless construction and buttersoft hand feel often met with ‘ooh let me try’ at events and shows caught the judge’s eye. A flared lower leg allows for ease of getting into/out of them, tackling that wrestle we all have with standard activewear.
Pairing beautifully with the leggings are the Crops, with ultrafeminine (and fully adjustable!) straps that cascade down the back for a moment of their own. Scooping up Gold in the awards, this crop is loved for its versatility to style too! Strictly’s Dianne Buswell says :
"so cute and so comfortable, I loved the small details of the frills and I found this can be worn for workout but also for a cute outfit choice too” - Dianne Buswell
We are so over the moon to have the opportunity to present what we do, and to be recognised as making a difference in the activewear community, representing women, and empowering them to enjoy activewear from fashion to function.
