It’s that time. Marked down prices wherever you look, dopamine frenzies over savings and getting-in-early before Christmas shopping season is fully underway for many. And whilst it’s a noisy time to be shouting about small businesses, it’s essential to shine a light on the small business community that pours their love and care into their products, also feeling the unavoidable pull of sales and bargain culture.

We make Beautiful Activewear for longevity, not landfill. Proudly a Slow Fashion brand, we carefully select quality fabrics and produce pieces that function, that can be worn and washed, again and again. Our commitment to making mindful choices about where and how much we produce, including the journey from production to our very hands is what makes ILU so special.

Designed here in the UK, we listen and develop ideas to solve problems, to offer women sophisticated silhouettes they can feel their most beautiful wearing, at a great price point that reflects the level of care poured into making our pieces. It shouldn’t cost you, or the Earth dearly to make a Slow Fashion purchase. ILU pieces are made to last and to elongate the life of your workout/chillout wardrobe with the versatile designs, wearability and elevation it offers to any look.

Beautiful Activewear is an investment for women who care about the positive impact of their choices on the Slow Fashion industries, that impact the Earth’s resources. It is made for women who care about working conditions and the surrounding environment from production processes, without compromising on style or durability. Shop mindfully, shop looks that last.

So, Black Friday shopping? GO SMALL. Shop 35% off SITEWIDE* including sets! CODE: GOSMALL

*excludes gift cards