Posted on December 20 2024
2024 is coming to an end, and at this time of year, we love to reflect, celebrate and look ahead. This year, we expanded our Adaptive design offering to include the cancer community, one that we hope to immerse ourselves in further in 2025. After months of designing, testing and perfecting, our gorgeous Starlight Sweat launched. Innovating in this way has been exciting, and eye-opening to the needs of the cancer treatment community.
Now featured on cancer support pages such as Pink Ribbon Foundation and Little Lifts, press mentions with Surrey Magazine and Surrey Frills, our press releases have stepped up a notch, and we couldn’t be happier to send our news out to contacts and publications.
We also won awards this year! Gold for our Go With The Flow Crop, and Silver for our GWTF Leggings in The Health and Wellbeing UK Awards 2024. To have this recognition and feedback on our designs was such a great moment for us. Our own shining Olympic medals and a real encouragement that the product development, thoughtfulness of our designs and how it impacts the wider activewear community makes such a difference.
Our ambassadors have taken ILU around the world on their adventures, and seeing them #inILU has been so rewarding. We feel so lucky to have our community and have big plans to expand our ambassador community in 2025.
So what’s on the vision board for 2025?
Growth.
In our community online, our customers, collaborators and ambassadors. We want to spread the word, to get our product seen and spoken about, and to listen closely to what this community needs. Our pledge to Include Adaptive in all our designs going forward gives us a unique lens to use when designing and planning new product development. Our hope is to grow into the Adaptive community and be a lighthouse for those who can’t find what they are looking for in the activewear market.
BTS.
You love when we show our process, creatively and in production, behind the scenes at shoots, and our exciting coffee meetings where we plan campaigns and launches. We will be sharing more of this in the year to come, on our blog and over on our socials.
