Posted on January 28 2025
With fast fashion brands turning their attention to the Adaptive market, such as Primark’s latest launch, we wanted to add our thoughts as a fellow Adaptive Friendly brand that cares for this underserved community.
It’s amazing to see the tide change, the spotlight on a community previously alienated by the standard activewear offering, which is why we pivoted 2 years ago to becoming Inclusively Adaptive ourselves. We felt, and still feel, that quality product that works for those with Adaptive needs is woefully unavailable without compromising on quality and sustainability.
ILU Fitwear is committed to testing, designing, and producing to the highest ethical standards, which makes this proudly Slow Fashion brand stand out amongst the noisy activewear market. Often using repurposed fabrics, creating small runs that generate buzz and wonderful customer feedback, ILU designs for women that care about the ‘why’, the ‘how’, and crucially, ‘who’ each piece is made for.
A beautiful example of what ILU stands for is the award-winning Go With The Flow Collection. Made up of seamless, high waisted leggings with a fun-flared lower leg, and a matching halterneck crop in the same seamless signature style. Adjustable straps, buttersoft fabric and removable pads make the crop versatile and inclusive to those who like to ‘edit’ their activewear. Leggings that – once on – feel as though they are barely there whilst also providing support, comfort and coverage to see you through class, café and beyond. Available in Olive and Classic Black, wear the set or mix and match with the rest of your style, breathing life into your everyday wear as well as your workout wardrobe.
ILU Fitwear’s pledge to become Inclusively Adaptive sees this set as the start of something pretty special, offering those with mobility/dexterity or disabilities activewear that functions AND flatters. By offering designs that are easier to get on/off, we encourages the buyer to embrace their feminine side without the wrestle that standard activewear and athleisure often carries.
So we encourage you to choose slow, choose mindfully and ethically produced, shop ILU’s Adaptive Friendly range and know you’re voting with your money towards a more responsible way to do Adaptive activewear.
