Posted on August 16 2024
When diaries line up and you can have your dream location, dream photographer, AND wonderful models available to shoot your latest product development? Dream scenario. We didn’t have long in the space, so having a lot of plans in place and a timeline was essential. Top tip: you’ll always have less time than you think!
We wanted this shoot to showcase not just our upcoming product launch, a chemo-friendly luxe sweat(more coming soon!), but to capture some new imagery of best-selling pieces on a variety of models to show how versatile the range is, how it can style with your wardrobe, and all with the ILU signature style perfectly captured.
THE PEOPLE
We’ve wanted to have Sahar @mindfullypilates model for us on a shoot for so long, and for this shoot we finally got to meet in person! So warm, endlessly kind and full of styling ideas, we loved having her energy both on set and BTS!
Lulu @luluandme.co had the most beautiful and infectious energy and insight into how our latest launch would function, a cancer SURVIVOR and with such a zest for life, style and helping women through and after a cancer diagnosis, we were so happy when she said yes to modelling for us!
And me (Naomi, @swimrunyogagirl Marketing Manager and defo not a model!) it was the vibrancy on set and the way Photographer, Steph @ste_marques makes you feel so comfortable, bringing the best side (literally!) and overall directing some beautiful shots that we can’t wait to see.
Our MUA, Solange @koniakmakeup was absolutely incredible, settling nerves with pep talks while we were in the chair, perfectly choosing colours and shades for each model that truly brought out the most elevated natural look we were hoping for. A gorgeous experience for all the models to feel their best and most importantly, themselves in front of the camera, thank you Solange!
Of course, none of this possible without our incredible Founder-come-Stylist-Extraordinaire, Mary @marymmoran whose entire vision, support and guidance for this shoot made it run smoothly, always catching the details, making the product look amazing and always chilled vibes on set with the most gorgeous pups, Oscar and Lulu who added so much joy to the day!
THE LOCATION
We’ve used PS Spaces in Wimbledon a few times now, and the studios are so varied in size that you can create the wider shots that are essential for web and print, as well as the close ups we will certainly use on socials.
THE PRODUCT
Did you see our Shoot highlights on Instagram? You’ll have seen a sneak peek of something *new* to ILU, as mentioned earlier we’ve been developing a chemo-friendly luxe sweat designed for women undergoing treatment, perhaps needing constant access to arms and chest area for ports/transfusions. We’ve got an Adaptive Friendly solution, and it’s available in 3 colour-ways, with gorgeous features that mean you can keep your layers on and not having to battle in and out of your cosy nest whilst you battle treatment. We can’t wait to get them launched (will be very soon!) so keep an eye out here for the announcement.
Such a successful day with new friends made and an expansion to the ILU family, we’re over the moon about our Starlight Sweat 😊
