Blog

MEET THE ILU TEAM
MEET THE ILU TEAM
  We are the team behind ILU Fitwear, and here's a little more about us. Mary, our Founder and Creative Director, Naomi our Marketing Manager, and Isabel, our Production Manager.... Read more...
Are you in your Soft Girl Era?
Are you in your Soft Girl Era?
How to know if you’re entering your Soft Girl Era: Do you prioritise feeling good over feeling ‘good enough’? Do you value your own space, indulge in self care and... Read more...
Say ILU with ILU
Say ILU with ILU
The month of love. For lovers, for friends, for yourself. Hot off the heels of January, the month in which you kick-started your wellbeing goals, are you perhaps looking for... Read more...
MINI: Dive into FIT in February
MINI: Dive into FIT in February
  It’s February, officially *in* 2024 and exactly when the January fitness goals tend to drop off. Don't! The progress (however big) that January held, can be used as a springboard... Read more...
OUR WINTER READS
OUR WINTER READS
  So you’re committed to spending more time with your head in a book, you want to be transported, represented, inspired and educated on topics that interest you. Us too!... Read more...
B̶l̶u̶e̶ Beautiful Monday
B̶l̶u̶e̶ Beautiful Monday
Take Blue Monday, add Beautiful Activewear and you get Beautiful Monday. Instead of the January dread that piques on this day, flip it and celebrate with beautiful activewear that motivates... Read more...
Minis: Easy Wins
Minis: Easy Wins
  It’s noisy out there, right? Lots of inspiration flying around, lots of comparison and berating for falling ‘off’ the wagon with whichever New Year goal you had set. We... Read more...
You're already her.
You're already her.
  You’ve set the goals, albeit loftier than usual thanks to all the inpso, the highlight reels on Instagram, TikTok and peer pressures to want to Reach. All. The. Milestones.  ... Read more...
Vision Boards - Reflecting and Planning
Vision Boards - Reflecting and Planning
We love taking the time in the final days of the year to have a reflect on what we aimed for at the very end of last year, and to... Read more...
To Me, Love Me - Our Skincare Edit!
To Me, Love Me - Our Skincare Edit!
True selfcare starts with the first layer, your biggest organ which, when nourished, glows with vitality. Below you’ll find a few of our skincare saviours that we turn to all... Read more...
A great night out ends with a great night in
A great night out ends with a great night in
  Your key finds the front door and the anticipation of that ‘just-home’ feeling is moments away. You love dressing up and spending time with good friends, but getting home,... Read more...
A Sober Party Season Guide
A Sober Party Season Guide
Does the thought of Christmas party after Christmas bonanza fill you with pre-drink-xiety? We all know Hangxiety is a real thing, but there also exists an anxiety that we will... Read more...