What do we make? 

Beautiful Activewear for longevity, not landfill. Proudly a Slow Fashion brand, we carefully select quality fabrics and produce pieces that function, that can be worn and washed, again and again. Our commitment to making mindful choices about where and how much we produce, including the journey from production to our very hands is what makes ILU so special. 

Designed here in the UK, we listen and develop ideas to solve problems, to offer women sophisticated silhouettes they can feel their most beautiful wearing, at a great price point that reflects the level of care poured into making our pieces. It shouldn’t cost you, or the Earth dearly to make a Slow Fashion purchase. ILU pieces are made to last and to elongate the life of your workout/chillout wardrobe with the versatile designs, wearability and elevation it offers to any look. 

Who is it for?

Beautiful Activewear is an investment for women who care about the positive impact of their choices on the Slow Fashion industries, that impact the Earth’s resources. It is made for women who care about working conditions and the surrounding environment from production processes, without compromising on style or durability.

We all know that chasing quick results, faster service, more more MORE results in: here today, gone tomorrow. That’s why we take our time to produce luxurious in quality pieces that are feminine, flattering and functional in equal measure. We want ILU to be in your wardrobe for the long-run, not just a season. To mix and match, to compliment your personal style, to elevate your workout style, and always to make you feel your most beautiful. Shop slow, shop mindfully, shop for longevity.