Posted on March 01 2024
It’s March, our theme aligns with the theme of International Women’s Day - Inspire Inclusion. We are right behind this campaign, as our pivot back in 2022 to becoming a brand that includes adaptive needs in its collection. We pledged to design activewear that is easier to get on/off, and many exciting developments in the pipeline.
To us, inclusivity is not just a size issue. Inclusivity spans so many ideas, constructs and tackles discrimination in every industry. The fashion industry has recently come into the spotlight via the incredible platform Tilting The Lens, who strive for more representation, diversity in professionals and opportunity for the disabled community where there is currently, sadly lacking.
Accessibility without compromising on style and femininity is something we committed to early on in our pivot to becoming a brand that Includes Adaptive. We want to see women of all abilities empowered to move, to feel their best, to embrace an active lifestyle in whichever way they wish to, without the barriers of wrestling in and out of their activewear (a workout in itself!).
We listen to our community, we seek to expand it - more on this very soon - and so to see the concept of Inclusivity championed this International Women’s Day couldn’t be more fitting for our mission.
Next week, we bring you an insight into Inclusivity in yoga with an amazing yoga teacher and friend of ILU, Donna Noble.
