Blog

How To: Festival Style
How To: Festival Style
Festival season is well underway and we've got a few ideas for how to shop, pack and style your summer of fun in the sun!  The most versatile and hardest... Read more...
Solar-powered Running
Solar-powered Running
  We’ve had the Summer Solstice, so it’s official - solar-powered running is here. If you are new or returning to running, this season welcomes you with bright early mornings,... Read more...
HOW TO: Styling Crops & Tops
HOW TO: Styling Crops & Tops
‘I can’t wear that’, ‘I’m too old for crops!’ ‘I need a tan first!’. All things we hear ladies say about the humble crop, which many feel they just can’t... Read more...
MINI: #ILUSHARES why we do what we do
MINI: #ILUSHARES why we do what we do
We make beautiful activewear that lasts, includes adaptive needs and ultimately aims to be: 💫 Flattering 💫 Feminine 💫 Functional We are slow fashion. We source and produce responsibly in... Read more...
WEARING THE DAMN SHORTS.
WEARING THE DAMN SHORTS.
  Inspired by our long-time friend and ambassador, Angie Haviland-Wyer aka @angie_hw_pt_ we invite you to WEAR THE DAMN SHORTS.   Not tomorrow. Not when you’ve got more of a... Read more...
MINI - Power Hour Revisited
MINI - Power Hour Revisited
Have you enjoyed waking up to (mostly) blue skies? Inspired to harness your power hour and begin the day with whatever sets your soul alight? We previously touched upon the... Read more...
So who #LOVESILU ?
So who #LOVESILU ?
We thought we’d share a few words that our community has to say about ILU, as we take all feedback on board and strive to produce at the highest quality with... Read more...
SHORTS. ARE. HERE.
SHORTS. ARE. HERE.
  We’ve been busy designing, testing and colour-picking for our latest additions to the collection. Based on the best-selling and much-loved Dream Spin Leggings, we bring you SHORTS!   We... Read more...
#ILULOVES Podcasts
#ILULOVES Podcasts
It’s been a minute since we wrote a round-up of what we are listening to, inspired by and coming back to each week in the podcast world. One of our... Read more...
ILU ON SET
ILU ON SET
You may have seen some behind the scenes content over on Instagram from our recent London shoot. Here we dive into what makes a successful shoot, from planning to ‘that’s... Read more...
ILU LOVES : London Marathon 2023
ILU LOVES : London Marathon 2023
The London Marathon evokes such a warm glow of emotions in spectators every single year. The 40,000(ish) runners, walkers, mascots and volunteers come together to create a spectacle that represents... Read more...
ILU LOVES - More sport for girls!
ILU LOVES - More sport for girls!
An incredible decision from the UK Government, announced on International Women’s Day 2023, shows a remarkable and long-awaited change of perspective on engaging women and young girls into sport. Following... Read more...