Blog

ILU LOVES COLOUR FRIDAY
ILU LOVES COLOUR FRIDAY
After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your hard-earned money, how much better does that feel? Knowing... Read more...
MINIS Counter the Countdown Chaos
MINIS Counter the Countdown Chaos
You know it’s happening when the John Lewis Christmas ad plays in the ad break of your favourite period drama. The countdown is well and truly on. Questions bubble about... Read more...
Harness the power of the early morning
Harness the power of the early morning
The mornings are shrouded in darkness, the temperature has dropped just a little and it can seem a lot more appealing to hit snooze and stay in bed until the... Read more...
National Stress Awareness Day 2022
National Stress Awareness Day 2022
A regular feature of everyday conversation, a term used to describe many of our states of being, ‘stress’ gets a lot of air time. Many of us can’t avoid it... Read more...
MINIS - Layers, layers, layers
MINIS - Layers, layers, layers
Sweater weather is finally here. Dashing in and out of pockets of rain, bracing the blustery weather that isn’t quite coat-worthy. This is when layering becomes your best friend, and... Read more...
Inspired to move?
Inspired to move?
Autumn in the UK feels like a transformational season. Our physical world changes around us, our summer of solar-powered fun powers us into a new phase, perhaps professionally, domestically or... Read more...
MINIS - Events, events, events!
MINIS - Events, events, events!
We’ve loved getting back to events in 2022, after a 2 year hiatus, meeting new and returning customers has been a total joy for us. To rise early and be... Read more...
Greenwashing - our thoughts, mission, and how to spot it
Greenwashing - our thoughts, mission, and how to spot it
If you participate or spectate on social media, particularly fashion focussed, you will of seen a huge conversation recently around Greenwashing concerning retail giants, Boohoo and Pretty Little Thing. At... Read more...
September is the new January
September is the new January
You may of heard it said that September is the new January. A time of change both in the weather, diaries and holiday plans (whether you live by the school... Read more...
Guest - Taryn Williams - Skin tips for transitioning your skincare from summer to autumn…
Guest - Taryn Williams - Skin tips for transitioning your skincare from summer to autumn…
As the days get shorter and the weather turns colder there are a few changes that you can make to your skincare regime to protect your skin and hold on... Read more...
MINIS: behind the scenes on our latest shoot
MINIS: behind the scenes on our latest shoot
Why We wanted to capture our latest collection, as well as best-sellers in a new light. We knew we wanted a light and bright ‘warehouse’ type space, and that we... Read more...
ILU on the move!
ILU on the move!
I took some of my ILU favourites on the move last weekend, to a stunning UKation (UK vacation) in Dorchester, Dorset. To pack for a camping trip, it was the... Read more...