Blog

Minis: Discover small
Minis: Discover small
Following on from the success and awareness of COLOUR Friday, pioneered by Holly+Co as an alternative to Black Friday, this encouraged many to shop small for their loved ones at Christmas... Read more...
What NOT to give up in January 2023
What NOT to give up in January 2023
It’s a noisy time of year, and we aren’t talking about countless parties, fireworks and champagne corks. It’s a time we are also bombarded with messages to change ourselves, shrink... Read more...
Our 2023 Vision Board
Our 2023 Vision Board
  This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to the activewear market,... Read more...
LAUNCH - Adaptive Dream Spin Leggings
LAUNCH - Adaptive Dream Spin Leggings
Over the past 2 years, we have been designing, testing and listening to feedback as we developed our best-selling Dream Spin Leggings. The much-loved favourites have become a staple in... Read more...
ILU LOVES COLOUR FRIDAY
ILU LOVES COLOUR FRIDAY
After a week of championing #colourfriday it is finally here. Shopping mindfully for people you love, or treating yourself with your hard-earned money, how much better does that feel? Knowing... Read more...
MINIS Counter the Countdown Chaos
MINIS Counter the Countdown Chaos
You know it’s happening when the John Lewis Christmas ad plays in the ad break of your favourite period drama. The countdown is well and truly on. Questions bubble about... Read more...
Harness the power of the early morning
Harness the power of the early morning
The mornings are shrouded in darkness, the temperature has dropped just a little and it can seem a lot more appealing to hit snooze and stay in bed until the... Read more...
National Stress Awareness Day 2022
National Stress Awareness Day 2022
A regular feature of everyday conversation, a term used to describe many of our states of being, ‘stress’ gets a lot of air time. Many of us can’t avoid it... Read more...
MINIS - Layers, layers, layers
MINIS - Layers, layers, layers
Sweater weather is finally here. Dashing in and out of pockets of rain, bracing the blustery weather that isn’t quite coat-worthy. This is when layering becomes your best friend, and... Read more...
Inspired to move?
Inspired to move?
Autumn in the UK feels like a transformational season. Our physical world changes around us, our summer of solar-powered fun powers us into a new phase, perhaps professionally, domestically or... Read more...
MINIS - Events, events, events!
MINIS - Events, events, events!
We’ve loved getting back to events in 2022, after a 2 year hiatus, meeting new and returning customers has been a total joy for us. To rise early and be... Read more...
Greenwashing - our thoughts, mission, and how to spot it
Greenwashing - our thoughts, mission, and how to spot it
If you participate or spectate on social media, particularly fashion focussed, you will of seen a huge conversation recently around Greenwashing concerning retail giants, Boohoo and Pretty Little Thing. At... Read more...