Posted on December 21 2022
This was last year, our hopes and dreams in an image to keep us focussed for the year ahead. We wanted to bring Adaptive solutions to the activewear market, and we launched 3 products that are just that.
Whilst staying true to our core brand values of feminine, flattering and functional, we hoped also for connection at events (of which we took part in 3!). We aimed to expand our ambassador community to include people with visible and invisible disabilities, such as dexterity, mobility and to create products that make life that bit easier to keep active. The people we've met, worked and created with this year have been a total inspiration for us to continue building our slow fashion brand.
So what do we want to achieve in 2023?
We can't wait to see more #ILUinthewild content from our ambassadors and customers. We know and love our products for our own daily needs as a team, it can be so refreshing to see the pieces we create out 'in the wild', being enjoyed, solving problems, and most of all, LASTING use after use. We create for lifetimes, not landfill.
We will be expanding our Adaptive community and promoting what we've worked on as part of our pivot into becoming Inclusively Adaptive. By innovating, testing, listening and learning so that we offer the best solutions that we can to offer an easier way to experience activewear. Designs that stand alone with their key features an added bonus to feminine, flattering and functional activewear.
We are so proud to count ourselves part of the #SlowFashionMovement and in particular, the time we take to consider the impact of each decision on both consumer and the planet. This makes our production process mindful, ethical and results in beautiful pieces to compliment your workout wardrobe. Designed to mix and match, get creative with styling and to wear YOUR way, one of our latest designs, Go With The Flow Crop and Leggings are the ultimate adaptive-by-nature design that suits every shape, class commute or #errandchic .
We want to grow our following, reach more people, and spread the word:
Beautiful Activewear Includes Adaptive.
P.S.
Look out for Viva Magenta, it's the colour of 2023 and we have ideas...
