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LAUNCH - GO WITH THE FLOW COLLECTION

Posted on May 04 2022

go with the flow

We’ve been dreaming, scheming and crafting, more passionate than ever about creating activewear for women that is truly functional, whilst also ticking the boxes of flattering and feminine. Women should be able to Go With The Flow and express themselves through their choice of athleisure, and the design of our latest addition to the collection certainly has flare.

 

Woven with a cotton-viscose-bamboo blend, produced responsibly and ethically in Portugal, this outfit and colour ways available are designed to flow through the seasons. Incorporating our signature seamless design for a supportive and smooth fit, with an open lower leg for movement, ease and fluidity, leading to a supportive high waist band for a flattering curve.

 

We couldn’t stop there. From ankle to neck, we wanted to echo the waves in the lower leg to a flattering halter neck style crop, pairing beautifully with fully adjustable straps depending on the level of support needed. This crop will change the way you shop for crops. Available in both Olive and classic Black, you can go from barre to bar, yoga class to coffee, knowing you are adding all the hyphenated chic to your workout wardrobe of the day.

 

This new launch marks the first steps into the inclusively adaptive space, a growing market in the UK and EU given that 25% of the population are registered with a form of a disability. By creating this solution that is by design, accommodating and representative of the needs those with dexterity and mobility issues, these pieces are naturally adaptive wear. We wanted to craft beautiful products that appeal to the range of abilities of the women we hope to provide for. Seeing this solution as a stunning design feature circles us back to the aim of ILU Fitwear, which is always to be functional, flattering and feminine.

 

Go With The Flow Leggings and Crop available in both S/M and M/L, perfect to mix and match with other items as well as an outfit on it’s own. We are confident that you’ll feel uplifted wherever you choose to wear them.

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