This policy (together with our Terms of Use and Cookie Policy) sets out the way in which we use and treat any personal information we collect from you or which you share with us through our website www.ilufitwear.com (the  Website).



When we refer to “personal information” in this policy, we mean information that is unique to you and might include your name, delivery address, credit/debit card number and expiration date, billing address, e-mail address, telephone number, your age, occupation, and style interests.




 When you have purchased from the Website or created an account on the Website:

If you decide to place an order with us, there is certain personal information that we will require from you in order to process your order, including your name, delivery address, billing address and email address. If you create an account with us, to speed up your currrent or future shopping time with us and use certain features of the Website, whether you place an order or not, you may also share certain personal information with us . 

If you have placed an order with us, we use this information to process your order and fulfil our obligations. We also use this information to allow you to use certain features of our Website.

When you have asked us to subscribe you to our newsletters: 

When you told us that you would like to receive our newsletters and other marketing materials (or when you  completed a form asking us to send you such materials), you agreed that we may use your information to choose materials that you may be interested in and send you our newsletters and the other marketing materials. You may unsubscribe at any time (see below).

Sometimes we may ask for more details about you- eg if we run a competition- such as your age, occupation, style interests etc. We use this infornation to target our marketing in a way we feel would be of specific interest to you. It is your choice as to whether you provide this information to us.

When you use the Website:

 When you use the Website, you agree that we may collect details of your visit to the Website such as traffic data, location data, weblogs and other communication data (see IP Addresses and Cookies and Site Statistics below). We use this to manage our business and improve our service to you. We may also use this information when you report a problem with our Website, to try to solve the problem. 

When you contact us:

We may keep a record of any correspondence with you. This is to ensure we follow through and have a record of what we each said, and to use as a reference if a similar situation arises.




IP addresses and cookies

An Internet Protocol (IP) address is a set of numbers, which is assigned to your computer during a browsing session. It is automatically logged by our servers and used to collect traffic data about visitors to our Website. We do not use your IP address to identify you personally.

Our Website uses cookies to distinguish you from other users of our Website and to keep track of your visits. This helps us to provide you with the very best experience when you browse our Website and to make improvements. For detailed information on the Cookies which we use and the reasons why we use them, see our Cookie Policy.


Site Statistics

We monitor customer traffic on an aggregate basis using cookies and code, which is embedded, in the Website. This provides statistical information about visits to pages on the Website, the duration of individual page view, paths taken by visitors through the Website, data on visitors screen settings and other general information. We use this information to help improve the Website and services to its users.



We process your payment through PAYPAL and we do not store your credit/debit card information or share it with third parties. .

With respect to your personal information that we do store, such as your name, address, email address, telephone number, age, occupation, and style preferences, we follow strict security procedures in the storage and disclosure of personal information to prevent unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected and hidden behind a firewall.

We use secure socket layer software (SSL) to encrypt all of your personal information including your name and address. This technology prevents you from inadvertently revealing personal information using an insecure connection.



We keep details of purchases for at least 7 years. We may keep them for longer if we are required to keep them by law or need them for our business operations records.

We ask you regularly  and no later than every year to update your details for newsletters and marketing materials and to confirm you still wish to receive them. You may unsubscribe from our emails at any time (see below).  



We will only pass on your personal information to third parties if it is an essential part of our transaction with you (i.e. passing on your name and address to our carriers, or telephone number should there be a query with delivery, or using Paypal to process your payment for your purchase on our Website). In addition, If our shop is acquired by or merged with another company, we may pass your information to the new owners, for them to use it  in the same way, so that we may continue to sell products to you.


In addition, we may disclose your personal information:

  • As you expressly allow us to do so;
  • As necessary to provide products and services to you;
  • To protect our customers and Website from fraud and theft, we may pass on personal information that we obtain from making identity checks, together with account information to organizations including law enforcement agencies, involved in fraud prevention and detection and credit risk reduction;
  • If we are under a duty to disclose or share your personal information in order to comply with any legal obligation; or,
  • In order to enforce or apply our terms of use or terms and conditions of supply of products and other agreements; or to protect the rights, property, or safety of our company, our customers, or others.

We will not otherwise share, sell or distribute any of the personal information you provide to us without your consent.




If you have created an account on the Website

You may delete your account at any time by logging in and following the instructions. Alternatively, you may email us at Customercare@ilufitwear.com, marked for the attention of the Data Processing Officer.

If you have asked us to subscribe you to our newsletters and marketing materials

You may unsubscribe at any time from receiving our newsletters by clicking on the unsubscribe button at the bottom of our newsletters. You may also email us at customercare@ilufitwear.com, marked for the attention of the Data Processing Officer.



 You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please write to us at customercare@ilufitwear.com, marked for the attention of the Data Processing Officer. We may charge you an administrative fee to meet our costs in providing you with details of the information we hold about you.



We reserve the right to change this policy at any time. Please check the Website for any changes or updates.  



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to customercare@ilufitwear.com, marked for the attention of the Data Processing Officer.


This Privacy Policy was last updated in May 2018. 



What are Cookies?

Cookies are text files containing small amounts of information which allow a website to recognise your device and are downloaded to your device when you visit a website if you agree to the website doing so. Cookies are then sent back to the website on each subsequent visit, or to another website that recognises that cookie.

Cookies are useful because they allow a website to recognise a user’s device and are widely used in order to either make websites, work more efficiently, let you navigate between pages, remember your preferences, and generally improve your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

Our website (the “Website”) uses cookies to distinguish you from other users of www.ilufitwear.com. This helps us to provide you with a better experience when you browse our Website and make improvements. Some of the cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

Cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites. Please note that our advertisers and affiliates may also use cookies, over which we have no control.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies and download them onto your device when you log on to our site. If you don’t want to allow us to download any cookies onto your device, please adjust your browser settings before continuing to use our site.

If you don’t change your browser settings and continue to use our Website, we will assume that you consent to us continuing to download cookies onto your device.

Whether or not you allow us to download cookies is up to you, but if you choose to disable cookies by changing your browser settings, our Website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.

You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu.

For a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies

This cookie policy may change from time to time without notice. Please check the policy on each return to the Website.