ILU’s story is about following your passion in life and taking chances when they are offered. Our founder Mary was a City lawyer for many years, walking the treadmill of career recognition and secure income. But her passion was in health, fitness and fashion, not law, and eventually she had the chance to make her big move.
And so ILU was born. ILU rebranded in June 2015 to create a more sophisticated and stylish look.
Our mission is to create beautiful pieces which lift your mood, suit your lifestyle and make you look fabulous, whether as work-out clothes or everyday clothes!
ILU…Your Colour, Your Style, Your Mood.
BEHIND THE BRAND
We are a small team, based in St. Margaret's, near Richmond, Surrey. We love our local community and are proud to be part of it. We believe in personal, friendly customer service and we value each of our customers. We want to bring that personal service and local feel to wherever our customers are, across the nation and beyond.
ILU means beauty in Estonian and for us, it is the beauty of turning passion into reality (and in case you hadn't spotted, it also stands for I Love U :)).